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undergraduate thesis
CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK
Dubrovnik: RIT Croatia, 2020. urn:nbn:hr:229:783359
Šabić, Antonela
RIT Croatia

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Šabić, A. (2020). CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:783359

Šabić, Antonela. "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:783359

Šabić, Antonela. "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:783359

Šabić, A. (2020). 'CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK', Undergraduate thesis, RIT Croatia, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:783359

Šabić A. CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:229:783359

A. Šabić, "CROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:783359

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Metadata
TitleCROATIAN MILLENNIALS VS. AMERICAN MILLENNIALS: DINING PREFERENCES AND RESTAURANT BRAND LOYALTY IN DUBROVNIK
AuthorAntonela Šabić
MentorMilena Kužnin (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2020-05-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
The purpose of this paper was to define different strategies in marketing in order to better understand the factors that influence customers to make decisions about the choice of a certain restaurant. The paper focused on the comparison between American vs. Croatian-based Millennials. A 5-point Likert scale questionnaire was distributed in an attempt to define various factors that influenced their decisions when choosing a restaurant. The research results revealed that even though Dubrovnik Millennials do not have the same eating habits as American Millennials nor do they attribute the same level of importance when it comes to their eating habits, a common factor was the similarity in their use of social media when researching a restaurant.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:783359
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2020-06-30 11:07:00

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