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undergraduate thesis

How Do Influencers Influence Millennials’ Travel Decisions?

Dubrovnik: RIT Croatia, 2020. urn:nbn:hr:229:518926

Golemac, Karla

RIT Croatia

Cite this document

APA 6th Edition

Golemac, K. (2020). How Do Influencers Influence Millennials’ Travel Decisions? (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:518926

MLA 8th Edition

Golemac, Karla. "How Do Influencers Influence Millennials’ Travel Decisions?." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:518926

Chicago 17th Edition

Golemac, Karla. "How Do Influencers Influence Millennials’ Travel Decisions?." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:518926

Harvard

Golemac, K. (2020). 'How Do Influencers Influence Millennials’ Travel Decisions?', Undergraduate thesis, RIT Croatia, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:518926

Vancouver

Golemac K. How Do Influencers Influence Millennials’ Travel Decisions? [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:229:518926

IEEE

K. Golemac, "How Do Influencers Influence Millennials’ Travel Decisions?", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:518926

Cite this item: https://urn.nsk.hr/urn:nbn:hr:229:518926

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Metadata

Title	How Do Influencers Influence Millennials’ Travel Decisions?
Author	Karla Golemac
Mentor	Barbara Perić (mentor)
Granter	RIT Croatia Dubrovnik
Defense date and country	2020-04-24, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	The success of a travel destination in the world of advanced technology is becoming increasingly difficult to achieve without quality internet advertising. Communication and marketing strategies must be adequate for the modern man who wants to be approached uniquely and in accordance with their needs. This is especially true of the Millennials generation, who make decision about the travel destination, with the help of various social media through which influencers are advertised. The purpose of this research is to investigate the connection between influencer marketing and millennial’s Travel Decision Making Process. A survey was selected for the research method and was distributed via e-mail to all students of RIT Croatia, on both campuses. Between March 27 and April 10 of 2020, 133 respondents answered survey questions.
Keywords
Language	english
URN:NBN	urn:nbn:hr:229:518926
Study programme	Title: Service Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	RIT Croatia Digital repository
Created on	2020-07-03 10:19:42