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undergraduate thesis
Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
Dubrovnik: RIT Croatia, 2020. urn:nbn:hr:229:507795
Andričić, Anamaria
RIT Croatia

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Andričić, A. (2020). Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:507795

Andričić, Anamaria. "Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:507795

Andričić, Anamaria. "Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:507795

Andričić, A. (2020). 'Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands', Undergraduate thesis, RIT Croatia, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:507795

Andričić A. Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:229:507795

A. Andričić, "Key Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:507795

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Metadata
TitleKey Characteristics of Successful Influencers and Use of Influencers as A Promotional Tool for Brands
AuthorAnamaria Andričić
MentorVanda Bazdan (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2020-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
This paper investigated what were the categories of influencers that existed as well as what were the connections of certain characteristics with the number of followers and different types of content posted. Finally, the paper recommended types of influencers that were appealing for brands to work with. This paper found out that number of followers was not crucial when it comes to reliability and influence levels of influencers. On the other hand, things that were measured like integrity and different types of content, were connected to reliability and influence levels. Moreover, this paper investigated the spread of influencers online, especially on Instagram. Keywords: Instagram, influencers, influence, reliability, reach, integrity, brands.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:507795
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2020-07-13 13:18:13

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