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undergraduate thesis
Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury
Dubrovnik: RIT Croatia, 2021. urn:nbn:hr:229:248504
Andrijašević, Nera
RIT Croatia

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Andrijašević, N. (2021). Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:248504

Andrijašević, Nera. "Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:248504

Andrijašević, Nera. "Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:248504

Andrijašević, N. (2021). 'Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury', Undergraduate thesis, RIT Croatia, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:248504

Andrijašević N. Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2021 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:229:248504

N. Andrijašević, "Personalization and Authenticity: Hospitality Strategies for a New Definition of Luxury", Undergraduate thesis, RIT Croatia, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:229:248504

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Metadata
TitlePersonalization and Authenticity: Hospitality Strategies for a New Definition of Luxury
AuthorNera Andrijašević
MentorDomagoj Nikolić (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2021-05-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Since luxury is the fastest growing travel segment, it is important to look into the main drivers of this trend. Luxury is changing its definition with changes in lifestyles of luxury traveler. One of the most important trends is the shift from conspicuous to inconspicuous consumption. In the ten previously recorded interviews with luxury hospitality leaders, which were analyzed with deductive coding, six main themes were identified: personalization, high-tech/high-touch, F&B, sustainability, HR, and health & wellness. The findings suggest that the heart of luxury hospitality operations are personalized experiences and relationships that brands establish with the guest.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:248504
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2021-07-01 13:06:20

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