prikaz prve stranice dokumenta Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia
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undergraduate thesis
Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia
Dubrovnik: RIT Croatia, 2021. urn:nbn:hr:229:630799
Živković, Anamaria
RIT Croatia

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Živković, A. (2021). Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:630799

Živković, Anamaria. "Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:630799

Živković, Anamaria. "Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:630799

Živković, A. (2021). 'Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia', Undergraduate thesis, RIT Croatia, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:630799

Živković A. Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2021 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:229:630799

A. Živković, "Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia", Undergraduate thesis, RIT Croatia, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:229:630799

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Metadata
TitleInfluencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia
AuthorAnamaria Živković
MentorKevin Walker (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2021-04-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
With the rise of social media impact, various types of influencers started to do their job. Micro-influencers as the most reliable ones influence Generation-Z the most. Since the social media impact is still in the state of growth in Croatia, Generation-Z was analyzed with the purpose of the effectiveness of micro-influencers on them. Because of that, the questionnaire was distributed among 103 students considered as a Generation Z. Students were from Croatia region, from 18 to 23 years old. The biggest result came from the research that the Gen-Z participated in this research did not have too much experience with micro-influencers but they are indeed ready to research in future about specific product and services. Their opinion on micro-influencers is various but they mostly agreed they tend to connect more with micro-influencers than with celebrities. Results stated in this study are helpful for the future implications of micro influencers. Since the Croatia is still in the state of growth when it comes to social media, businesses could learn from this study to see should they invest in this kind of marketing or should they continue with their strategies.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:630799
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2021-08-27 09:04:01

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