What Motivates Guests to Leave Reviews in Restaurants?
 E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik

Pergjoni, Anita

prikaz prve stranice dokumenta What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik

undergraduate thesis

What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik

Dubrovnik: RIT Croatia, 2018. urn:nbn:hr:229:593431

Pergjoni, Anita

RIT Croatia

Cite this document

APA 6th Edition

Pergjoni, A. (2018). What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:593431

MLA 8th Edition

Pergjoni, Anita. "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:593431

Chicago 17th Edition

Pergjoni, Anita. "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik." Undergraduate thesis, RIT Croatia, 2018. https://urn.nsk.hr/urn:nbn:hr:229:593431

Harvard

Pergjoni, A. (2018). 'What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik', Undergraduate thesis, RIT Croatia, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:593431

Vancouver

Pergjoni A. What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2018 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:229:593431

IEEE

A. Pergjoni, "What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik", Undergraduate thesis, RIT Croatia, Dubrovnik, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:229:593431

Cite this item: https://urn.nsk.hr/urn:nbn:hr:229:593431

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Metadata

Title	What Motivates Guests to Leave Reviews in Restaurants? E-WOM in Evaluating Fine-Dining and Cheap-Eats Restaurants in Dubrovnik
Author	Anita Pergjoni
Mentor	Zrinka Friganović Sain (mentor)
Committee member	Rebecca Charry (predsjednik povjerenstva)
Granter	RIT Croatia Dubrovnik
Defense date and country	2018-05-02, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Trade and Tourism
Abstract	The purpose of this paper is to investigate what are primary reasons to motivate guests to leave on-line comments. The first part of the research tries to define how much impact traditional word of mouth and electronic word of mouth have on guests in hospitality industry according to the previous research and literature. The paper then focuses on explaining positive and negative sides of leaving comments and it seeks to answer the question: What motivates guests to leave a comment about their overall experiences? The second section of the paper defines what methods and materials were used to make this descriptive type of research and what is the possible answer to the research question according to the author’s interpretation. It is author’s desire that the results from research might give readers a better insight into what are the factors that influence a guest to leave a comment and how this type of marketing tool works in restaurant industry
Keywords
Language	english
URN:NBN	urn:nbn:hr:229:593431
Study programme	Title: Service Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	RIT Croatia Digital repository
Created on	2018-07-05 09:42:12

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