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undergraduate thesis
The value of personalization of guest experience in upscale hotels
Dubrovnik: RIT Croatia, 2021. urn:nbn:hr:229:466464
Mitrović, Andrea
RIT Croatia

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Mitrović, A. (2021). The value of personalization of guest experience in upscale hotels (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:466464

Mitrović, Andrea. "The value of personalization of guest experience in upscale hotels." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:466464

Mitrović, Andrea. "The value of personalization of guest experience in upscale hotels." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:466464

Mitrović, A. (2021). 'The value of personalization of guest experience in upscale hotels', Undergraduate thesis, RIT Croatia, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:466464

Mitrović A. The value of personalization of guest experience in upscale hotels [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2021 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:229:466464

A. Mitrović, "The value of personalization of guest experience in upscale hotels", Undergraduate thesis, RIT Croatia, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:229:466464

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Metadata
TitleThe value of personalization of guest experience in upscale hotels
AuthorAndrea Mitrović
MentorDomagoj Nikolić (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2021-04-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
This research project aspired to establish whether Dubrovnik upmarket hotels delight their guests, and their rates are affected with that type of offer. TripAdvisor profiles of 15 Dubrovnik hotels were examined delight parameters and hotel rates. The descriptive statistics and linlog regression analysis showed that the observed hotels provide guest satisfaction, but fall short of delighting their guests. Personalization of guest experiences and guest delight should be more in the focus of the hotels because it would inspire repeated business and improve revenues. This is particularly important during the Covid-19 pandemic characterized by the diminishing demand and rates.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:466464
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2021-07-29 11:49:20

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