prikaz prve stranice dokumenta Digital day in life: Differences between generations X, Y and Z in the use of social media
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undergraduate thesis
Digital day in life: Differences between generations X, Y and Z in the use of social media
Dubrovnik: RIT Croatia, 2021. urn:nbn:hr:229:979583
Omeragić, Irma
RIT Croatia

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Omeragić, I. (2021). Digital day in life: Differences between generations X, Y and Z in the use of social media (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:979583

Omeragić, Irma. "Digital day in life: Differences between generations X, Y and Z in the use of social media." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:979583

Omeragić, Irma. "Digital day in life: Differences between generations X, Y and Z in the use of social media." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:979583

Omeragić, I. (2021). 'Digital day in life: Differences between generations X, Y and Z in the use of social media', Undergraduate thesis, RIT Croatia, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:979583

Omeragić I. Digital day in life: Differences between generations X, Y and Z in the use of social media [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:229:979583

I. Omeragić, "Digital day in life: Differences between generations X, Y and Z in the use of social media", Undergraduate thesis, RIT Croatia, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:229:979583

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Metadata
TitleDigital day in life: Differences between generations X, Y and Z in the use of social media
AuthorIrma Omeragić
MentorVanda Bazdan (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2021-04-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Access to high-speed internet and constant change of technology made social media platforms one of the main sources of entertainment among generations. This paper profiled and compared three different social generations - X, Y and Z - in terms of their daily digital lives. The research was conducted through a diary method where participants of generation X, Y and Z were requested to record every social media activity for one day. The results of the research shown that generation Z is leading in every activity that is being performed on social media, from consumption to participation to production. Additionally, the results have shown that certain social media platform attract different generation. This paper suggests that this can be a beneficial information for business on where to attract certain generation target group and how segmentation of customers can help with creating specific marketing strategy.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:979583
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2021-07-29 13:18:36

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