Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia

Živković, Anamaria

prikaz prve stranice dokumenta Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia

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undergraduate thesis

Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia

Dubrovnik: RIT Croatia, 2021. urn:nbn:hr:229:630799

Živković, Anamaria

RIT Croatia

Cite this document

APA 6th Edition

Živković, A. (2021). Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:630799

MLA 8th Edition

Živković, Anamaria. "Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:630799

Chicago 17th Edition

Živković, Anamaria. "Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia." Undergraduate thesis, RIT Croatia, 2021. https://urn.nsk.hr/urn:nbn:hr:229:630799

Harvard

Živković, A. (2021). 'Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia', Undergraduate thesis, RIT Croatia, accessed 11 September 2024, https://urn.nsk.hr/urn:nbn:hr:229:630799

Vancouver

Živković A. Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2021 [cited 2024 September 11] Available at: https://urn.nsk.hr/urn:nbn:hr:229:630799

IEEE

A. Živković, "Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia", Undergraduate thesis, RIT Croatia, Dubrovnik, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:229:630799

Cite this item: https://urn.nsk.hr/urn:nbn:hr:229:630799

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Metadata

Title	Influencing Travel Decisions: Impact of Micro-Influencers on Gen-Z in Croatia
Author	Anamaria Živković
Mentor	Kevin Walker (mentor)
Granter	RIT Croatia Dubrovnik
Defense date and country	2021-04-23, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	With the rise of social media impact, various types of influencers started to do their job. Micro-influencers as the most reliable ones influence Generation-Z the most. Since the social media impact is still in the state of growth in Croatia, Generation-Z was analyzed with the purpose of the effectiveness of micro-influencers on them. Because of that, the questionnaire was distributed among 103 students considered as a Generation Z. Students were from Croatia region, from 18 to 23 years old. The biggest result came from the research that the Gen-Z participated in this research did not have too much experience with micro-influencers but they are indeed ready to research in future about specific product and services. Their opinion on micro-influencers is various but they mostly agreed they tend to connect more with micro-influencers than with celebrities. Results stated in this study are helpful for the future implications of micro influencers. Since the Croatia is still in the state of growth when it comes to social media, businesses could learn from this study to see should they invest in this kind of marketing or should they continue with their strategies.
Keywords
Language	english
URN:NBN	urn:nbn:hr:229:630799
Study programme	Title: Service Management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	RIT Croatia Digital repository
Created on	2021-08-27 09:04:01