prikaz prve stranice dokumenta Celebrating 10 years of Dubrovnik Card- lessons learned
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undergraduate thesis
Celebrating 10 years of Dubrovnik Card- lessons learned
Dubrovnik: RIT Croatia, 2020. urn:nbn:hr:229:979785
Vuletić, Petra
RIT Croatia

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Vuletić, P. (2020). Celebrating 10 years of Dubrovnik Card- lessons learned (Undergraduate thesis). Dubrovnik: RIT Croatia. Retrieved from https://urn.nsk.hr/urn:nbn:hr:229:979785

Vuletić, Petra. "Celebrating 10 years of Dubrovnik Card- lessons learned." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:979785

Vuletić, Petra. "Celebrating 10 years of Dubrovnik Card- lessons learned." Undergraduate thesis, RIT Croatia, 2020. https://urn.nsk.hr/urn:nbn:hr:229:979785

Vuletić, P. (2020). 'Celebrating 10 years of Dubrovnik Card- lessons learned', Undergraduate thesis, RIT Croatia, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:229:979785

Vuletić P. Celebrating 10 years of Dubrovnik Card- lessons learned [Undergraduate thesis]. Dubrovnik: RIT Croatia; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:229:979785

P. Vuletić, "Celebrating 10 years of Dubrovnik Card- lessons learned", Undergraduate thesis, RIT Croatia, Dubrovnik, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:229:979785

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Metadata
TitleCelebrating 10 years of Dubrovnik Card- lessons learned
AuthorPetra Vuletić
MentorMilena Kužnin (mentor)
GranterRIT Croatia
Dubrovnik
Defense date and country2020-05-24, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Interdisciplinary Humanistic Studies
Abstract
The primary goal of this research project was to investigate the methods for improvement of Dubrovnik Card, and the benefits the improvement would bring to Dubrovnik as a destination. The author tried to obtain the information in the secondary research, referring to the European destination cards, which has been correlated with the secondary analysis of data provided to the author by Dubrovnik Card, and the survey conducted among the employees selling the product. The research investigated the utilization of attractions included in the offer, and the customer feedback. The research indicated several advancement methods. The emphasis was put on the implementation of technological software in the card; which would be able to contribute in the development of Destination Management Organization of Dubrovnik.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:229:979785
Study programmeTitle: Service Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRIT Croatia Digital repository
Created on2020-06-30 08:43:51

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