Segmentacija potrošača svježeg mesa iz slobodnog uzgoja

Barić, Dražen

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master's thesis

Segmentacija potrošača svježeg mesa iz slobodnog uzgoja

Zagreb: University of Zagreb, Faculty of Agriculture, 2018. urn:nbn:hr:204:875627

Barić, Dražen

University of Zagreb
Faculty of Agriculture
Department of Marketing in Agriculture

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APA 6th Edition

Barić, D. (2018). Segmentacija potrošača svježeg mesa iz slobodnog uzgoja (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:875627

MLA 8th Edition

Barić, Dražen. "Segmentacija potrošača svježeg mesa iz slobodnog uzgoja." Master's thesis, University of Zagreb, Faculty of Agriculture, 2018. https://urn.nsk.hr/urn:nbn:hr:204:875627

Chicago 17th Edition

Barić, Dražen. "Segmentacija potrošača svježeg mesa iz slobodnog uzgoja." Master's thesis, University of Zagreb, Faculty of Agriculture, 2018. https://urn.nsk.hr/urn:nbn:hr:204:875627

Harvard

Barić, D. (2018). 'Segmentacija potrošača svježeg mesa iz slobodnog uzgoja', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:204:875627

Vancouver

Barić D. Segmentacija potrošača svježeg mesa iz slobodnog uzgoja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:204:875627

IEEE

D. Barić, "Segmentacija potrošača svježeg mesa iz slobodnog uzgoja", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:204:875627

Cite this item: https://urn.nsk.hr/urn:nbn:hr:204:875627

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Metadata

Title	Segmentacija potrošača svježeg mesa iz slobodnog uzgoja
Author	Dražen Barić
Mentor	Damir Kovačić (mentor)
Committee member	Damir Kovačić (predsjednik povjerenstva)
Committee member	Marija Cerjak (član povjerenstva)
Committee member	Josip Juračak (član povjerenstva)
Granter	University of Zagreb Faculty of Agriculture (Department of Marketing in Agriculture) Zagreb
Defense date and country	2018-03-22, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy
Abstract	Cilj ovoga rada je prepoznati i identificirati potrošačke segmente na domaćem tržištu mesa iz slobodnog uzgoja. Zadaća istraživanja je ustanoviti motive, stavove i obrasce kupovnog ponašanja potrošača na ovome tržištu. Za potrebe istraživanja proveden je fokus grupa (n=7) i anketno ispitivanje (n=114). Klaster analizom izdvojena su dva tržišna segmenta: Fanovi svježeg mesa i Racionalni potrošači svježeg mesa. Utvrđene su razlike između segmenata s obzirom na njihova socio-demografska obilježja, navike i način prehrane, ponašanje u kupnji mesa i važnosti obilježja mesa. Rezultati istraživanja daju informativnu podlogu za kreiranje marketinške strategije za proizvođače i prodavače svježeg mesa iz slobodnog uzgoja.
Abstract (english)	The aim of this work is to identify consumer segments in the domestic market of free-cultivation meat. The task of the research is to determine motives, attitudes and patterns of consumer behavior in this market. For the purposes of the research, an interview (n = 7) and a survey (n = 114) were conducted. Cluster analysis distinguished two market segments: Fans of Fresh Meat and Rational Fresh Meat Consumers. The work presents the differences between these two groups in the socio-demographic characteristics, habits and the way of eating, the purchase of meat and the importance of meat characteristics. The results of the research could be used as a base for creating a marketing strategy for producers and sellers of fresh meat from free cultivation.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:204:875627
Study programme	Title: Agribusiness and Rural Development Study programme type: university Study level: graduate Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository Faculty of Agriculture University of Zagreb
Created on	2018-03-27 10:35:28

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