Test tržišta na primjeru prodaje svježeg mesa iz slobodnog uzgoja

Biljan, Hrvoje

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master's thesis

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Market testing on instance of free-range fresh meat

Hrvoje Biljan (2018)

University of Zagreb
Faculty of Agriculture
Department of Marketing in Agriculture

Cite this document

APA 6th Edition

Biljan, H. (2018). Test tržišta na primjeru prodaje svježeg mesa iz slobodnog uzgoja (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:768500

MLA 8th Edition

Biljan, Hrvoje. "Test tržišta na primjeru prodaje svježeg mesa iz slobodnog uzgoja." Master's thesis, University of Zagreb, Faculty of Agriculture, 2018. https://urn.nsk.hr/urn:nbn:hr:204:768500

Chicago 17th Edition

Biljan, Hrvoje. "Test tržišta na primjeru prodaje svježeg mesa iz slobodnog uzgoja." Master's thesis, University of Zagreb, Faculty of Agriculture, 2018. https://urn.nsk.hr/urn:nbn:hr:204:768500

Harvard

Biljan, H. (2018). 'Test tržišta na primjeru prodaje svježeg mesa iz slobodnog uzgoja', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 14 October 2019, https://urn.nsk.hr/urn:nbn:hr:204:768500

Vancouver

Biljan H. Test tržišta na primjeru prodaje svježeg mesa iz slobodnog uzgoja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2018 [cited 2019 October 14] Available at: https://urn.nsk.hr/urn:nbn:hr:204:768500

IEEE

H. Biljan, "Test tržišta na primjeru prodaje svježeg mesa iz slobodnog uzgoja", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:204:768500

Cite this item: https://urn.nsk.hr/urn:nbn:hr:204:768500

Metadata

Title	Test tržišta na primjeru prodaje svježeg mesa iz slobodnog uzgoja
Title (english)	Market testing on instance of free-range fresh meat
Author	Hrvoje Biljan
Mentor	Damir Kovačić (mentor)
Committee member	Damir Kovačić (predsjednik povjerenstva)
Committee member	Josip Juračak (član povjerenstva)
Committee member	Željka Mesić (član povjerenstva)
Granter	University of Zagreb Faculty of Agriculture (Department of Marketing in Agriculture) Zagreb
Defense date and country	2018-09-25, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy
Abstract	Potražnja za svježim mesom iz slobodnog uzgoja je u porastu. U Europi i u SAD-u ovo meso najčešće se prodaje izravno, dostavom do kućnog praga. Ovaj oblik prodaje svježeg mesa u Hrvatskoj je tek u povojima. Predmet ovog istraživanja bilo je testirati zagrebačko tržište za prodaju svježeg mesa iz slobodnog uzgoja dostavom do kućnog praga. Cilj istraživanja bilo je utvrditi kakve stavove potrošači imaju o svježem mesu iz slobodnog uzgoja, namjeravaju li u buduće kupovati svježe meso koje su kušali te imaju li primjedbe na pokusni marketinški miks: organoleptička svojstva proizvoda, pakiranje i označavanje proizvoda te način prodaje. Rezultati istraživanja pokazuju da testirani potrošači zadovoljni s kvalitetom i cijenom mesa iz slobodnog uzgoja te da prihvaćaju prodajni model dostavom do kućnog praga. Ovakav model prodaje predstavlja alternativu za prodaju kvalitetnog mesa iz slobodnog uzgoja na domaćem tržištu.
Abstract (english)	Free range fresh meat demand is rising. This type of meat in Europe and USA most offen is sold directly, with home delivery. In Croatia this kind of meat sales is new. The topic of this research was to test free range fresh meat market in Zagreb with home delivery. The aim of this research was to determine consume's stance on free range fresh meat, their intention to buy the meat that they have tried, and their remarks on test marketing mix: organoleptic proporties, packaging, product marking and sales. Research results show that tested consumers are satisfied with free range meat quality and price, and they accept home delivery sales model. This sales model represents alternative model for quality free range meat on domestic market.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:204:768500
Study programme	Title: Agribusiness and Rural Development Study programme type: university Study level: graduate Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository Faculty of Agriculture University of Zagreb
Created on	2018-11-07 08:31:39