Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan

Fridrih, Antonela

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master's thesis

Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan

Zagreb: University of Zagreb, Faculty of Agriculture, 2018. urn:nbn:hr:204:163251

Fridrih, Antonela

University of Zagreb
Faculty of Agriculture
Department of Management and Rural Entrepreneurship

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APA 6th Edition

Fridrih, A. (2018). Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:163251

MLA 8th Edition

Fridrih, Antonela. "Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan." Master's thesis, University of Zagreb, Faculty of Agriculture, 2018. https://urn.nsk.hr/urn:nbn:hr:204:163251

Chicago 17th Edition

Harvard

Fridrih, A. (2018). 'Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 20 March 2023, https://urn.nsk.hr/urn:nbn:hr:204:163251

Vancouver

Fridrih A. Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2018 [cited 2023 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:204:163251

IEEE

A. Fridrih, "Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:204:163251

Cite this item: https://urn.nsk.hr/urn:nbn:hr:204:163251

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Metadata

Title	Poslovne strategije hrvatske vinske industrije na primjeru vinske kuće Galić d.o.o. i OPG Franko Radovan
Title (english)	Business strategies in Croatian wine industry with the example of winery Galić d.o.o. and family-owned business Franko Radovan
Author	Antonela Fridrih
Mentor	Mario Njavro (mentor)
Committee member	Mario Njavro (predsjednik povjerenstva)
Committee member	Edi Maletić (član povjerenstva)
Committee member	Lari Hadelan (član povjerenstva)
Granter	University of Zagreb Faculty of Agriculture (Department of Management and Rural Entrepreneurship) Zagreb
Defense date and country	2018-09-28, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy
Abstract	Rad opisuje poslovne strategije u vinarstvu i istražuje njihov utjecaj na poslovni rezultat. Prikazuje sektor vinarstva u zemljama Europske unije, napose - Francuske, Španjolske, Italije i Hrvatske. Kroz proizvodna i gospodarska obilježja, uspoređuje se stanje i kretanja u vinarstvu navedenih država. Cilj je rada na studijama slučaja dvije vinarije, jedna obiteljsko-poljoprivredno gospodarstvo, (OPG Franko Radovan) i jedna trgovačko društvo Galić d.o.o. identificirati koje strategiju primjenjuju, pretpostavke za primjenu i uspjeh primjene strategija. Utvrđeno je kako je strategija fokusiranja primjenjena na OPG, dok, Galić d.o.o. primjenjuje strategiju diverzifikacije. Na temelju teorije studije slučaja, daju se preporuke za povećanje konkurentnosti i održivosti vinarije.
Abstract (english)	This paper describes business strategy in the wine industry and its factors and explores how they affect the business outcome. It shows the winegrowing sector in the countries of the European Union - France, Spain, Italy, and Croatia. Through the traditional and economic features, states and trends in the winemaking of the mentioned countries are being compared. On the case study of two wineries, one of them being a family business (OPG Franko Radovan) with focus strategy and company Galić d.o.o., with diversification strategy, business strategies are identified and, based on theory and literary sources and case study, determine their suitability for competitiveness and sustainability.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:204:163251
Study programme	Title: Agribusiness and Rural Development Study programme type: university Study level: graduate Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository Faculty of Agriculture University of Zagreb
Created on	2019-03-06 07:05:10