Mogućnost uvođenja jednokratnog pakiranja za ajvar

Ćurćić, Marina

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master's thesis

Mogućnost uvođenja jednokratnog pakiranja za ajvar

Zagreb: University of Zagreb, Faculty of Agriculture, 2019. urn:nbn:hr:204:617791

Ćurćić, Marina

University of Zagreb
Faculty of Agriculture
Department of Marketing in Agriculture

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APA 6th Edition

Ćurćić, M. (2019). Mogućnost uvođenja jednokratnog pakiranja za ajvar (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:617791

MLA 8th Edition

Ćurćić, Marina. "Mogućnost uvođenja jednokratnog pakiranja za ajvar." Master's thesis, University of Zagreb, Faculty of Agriculture, 2019. https://urn.nsk.hr/urn:nbn:hr:204:617791

Chicago 17th Edition

Ćurćić, Marina. "Mogućnost uvođenja jednokratnog pakiranja za ajvar." Master's thesis, University of Zagreb, Faculty of Agriculture, 2019. https://urn.nsk.hr/urn:nbn:hr:204:617791

Harvard

Ćurćić, M. (2019). 'Mogućnost uvođenja jednokratnog pakiranja za ajvar', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:204:617791

Vancouver

Ćurćić M. Mogućnost uvođenja jednokratnog pakiranja za ajvar [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2019 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:204:617791

IEEE

M. Ćurćić, "Mogućnost uvođenja jednokratnog pakiranja za ajvar", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:204:617791

Cite this item: https://urn.nsk.hr/urn:nbn:hr:204:617791

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Metadata

Title	Mogućnost uvođenja jednokratnog pakiranja za ajvar
Title (english)	The possibility for launching disposable packaging for ajvar
Author	Marina Ćurćić
Mentor	Damir Kovačić (mentor)
Committee member	Damir Kovačić (predsjednik povjerenstva)
Committee member	Marija Cerjak (član povjerenstva)
Committee member	Josip Juračak (član povjerenstva)
Granter	University of Zagreb Faculty of Agriculture (Department of Marketing in Agriculture) Zagreb
Defense date and country	2019-09-30, Croatia
Abstract	Na hrvatskom tržištu ne postoje jednokratna pakiranja za ajvar. Temeljno istraživačko pitanje ovog rada je postoji li latentna potražnja za jednokratnim pakiranjima ajvara te koje su tehničke mogućnosti i ograničenja za uvođenje tih pakovina na domaće tržište. Cilj je rada bio utvrditi stavove potrošača i mišljenje stručnjaka o mogućnosti uvođenja na tržište jednokratnog pakiranja za ajvar. Za potrebe izrade rada provedena su tri terenska istraživanja, intervju s tehnologom za izradu ambalaže, intervjui s ugostiteljima te anketno istraživanje potrošača (n = 114). S tehničke strane ne postoje ograničenja za proizvodnju i korištenje jednokratne ambalaže za ajvar. U ugostiteljstvu, posebice restoranima brze prehrane, postoji potreba uvođenja takve ambalaže. Većina potrošača ima pozitivni stav o uvođenju jednokratne ambalaže za ajvar i kupovali bi ga za kućnu upotrebu odnosno naručivalo u ugostiteljskim objektima. Dio potrošača upozorio je na negativan ekološki aspekt uvođenja jednokratne ambalaže.
Abstract (english)	There are no disposable packaging for ajvar on the Croatian market. The basic research question of this study is whether there is a latent demand for individual packaging of ajvar and which are technical possibilities and limitations of introducing these packages to the domestic market. The aim was to determine the views of consumers and the opinion of experts regarding the possibility of introducing disposable packaging for ajvar. To make the thesis, three field studies were conducted, an interview with technologist for packaging technology, interviews with caterers and a consumer survey (n = 114). Technically speaking, there are no restrictions on the production and use of disposable packaging. In the catering industry, especially in fast-food restaurants, there is a need to introduce such packaging. Most consumers have a positive stance about introducing disposable packaging for ajvar and would buy it for home use or order in restaurants. Some consumers pointed to the negative environmental aspects of introducing packaging disposable packaging.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:204:617791
Study programme	Title: Agribusiness and Rural Development Study programme type: university Study level: graduate Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resource	Text
File origin	Born digital
Access conditions	Open access Embargo expiration date: 2020-08-20
Terms of use
Repository	Repository Faculty of Agriculture University of Zagreb
Created on	2019-11-20 08:46:14

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