master's thesis
Potencijal uzgoja buše za potrebe agroturizma

Ivan Đurišević (2016)
Sveučilište u Zagrebu
Agronomski fakultet
Opća proizvodnja bilja
Metadata
TitlePotencijal uzgoja buše za potrebe agroturizma
AuthorIvan Đurišević
Mentor(s)Miljenko Konjačić (thesis advisor)
Abstract
Buša je jedna od najmanjih pasmina goveda na svijetu i spada u skupinu takozvanih kratkorogih goveda (Bos brachyeros europeus). Na buši se kroz povijest (sve do polovice dvadesetog stoljeća), zasnivala govedarska proizvodnja. Međutim, zbog svoje skromnije proizvodnosti biva zapostavljena. Jedna od opcija kako bi se spasila od izumiranja je prijedlog njene komercijalizacije, a jedna od mogućnosti je i njeno introduciranje u agroturizam. Agoturizam sam po sebi može biti spas i dodatna zarada za gospodarstva koja se bave poljoprivrednom djelatnošću. Navedeno je moguće kroz povećanje konkurentnosti te uvođenjem određenih noviteta u ponudu, a za to može poslužiti i buša, odnosno proizvodi od buše. Cilj ovog istraživanja je bio kroz ispitivanje potencijalnih korisnika doznati kakvo je njihovo mišljenje o tome da se buša introducira u turizam, odnosno da se na temelju njenog uzgoja na malim gospodarstvima pokrenu novi vidovi usluga i proizvoda. Velika većina ispitanika se složila oko činjenice da bi bušu trebalo brendirat kako bi joj se povećala popularnost što bi moguće povećalo i dodatnu vrijednost gospodarstva koja se bave uzgojem buše. Osim toga, bušu bi bilo poželjno dodatno poticati kroz razne razvojne programe. Kao zaključak možemo reći da je kroz ovo istraživanje dokazano da buša ima velikih potencijala u uzgoju za potrebe agroturizma i da je potrošači kao nešto novo, tradicionalno i baštinski vrijedno podupiru i odobravaju njen uzgoj.
Committee MembersMiljenko Konjačić (committee chairperson)
Ivo Grgić (committee member)
Ante Ivanković (committee member)
GranterSveučilište u Zagrebu
Agronomski fakultet
Lower level organizational unitsOpća proizvodnja bilja
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Study programme typeuniversity
Study levelgraduate
Study programmeOrganic Agriculture with Agrotourism
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2016-07-11
Parallel abstract (Bulgarian)
Busha is one of the smallest breeds of cattle in the world and belongs to the group of so called short-horned cattle (Bos brachyeros europeus). Throughout history, busha was the main breed used in cattle production, until the first half of the 20th century. However, because of its modest productivity, its production was reduced. By introducing busha into agritourism and commercializing its production, we could save this authentic breed from extinction. Agritourism in itself can be a good way to save farms or bring them extra profit. This could be achieved by improving competitiveness of the farms and by offering novelties. Busha and its products could definitely serve this purpose. The goal of this research was to find out what potential consumers think about introducing busha into tourism, i.e. how they find the idea of breeding busha on small farms, including the offer of new services and products. The majority of the participants agreed on the fact that busha should be branded in order to become more popular. At the same time, that would increase the value of the busha- breeding farms. In addition, it would be useful to stimulate the production of busha with different development programs. In conclusion we can say that with this research we have proven that breeding busha as a part of agritourism has great potential and that the consumers view its production as something different, traditional and a part of heritage.
Parallel keywords (Croatian)buša agroturizam potrošači tradicija baština kultura otpornost
Parallel keywords (Bulgarian)busha agritourism consumers tradition heritage cultural immunity
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:204:510722
CommitterValentina Bezek