The term innovation in the rural areas can have several meanings depending on the development and conditions in agriculture. Creativity and innovation represent the key components for a successful rural development of the EU countries, including Croatia. With the implementation of measures Croatian economy can experience benefits in the increment of competitiveness at the European level. Therefore, the main aim of the thesis is to identify the measures of innovation offered through Rural Development Programme of the Republic of Croatia (RDP), for the Period 2014-2020 as well as to identify the potential users of the mentioned measures. All the measures included in the RDP also aid the development of projects through the Local Action Groups (LAG) for the support of the agricultural innovation. LAGs play the key role in the innovation implementation through the LEADER access. Qualitative analysis shows the state of Croatian agriculture in regard to the innovation implementation. The analysis is based on the results of interviews with fifteen experts from different state institutions, LAGs and the owners of family farms. An example of the state that is becoming a source of innovation is Poland. This is a positive example of the way in which an ‘unpresentable’ state becomes a state that can compete with other agriculturally developed countries inside Europe. The conclusion presents the state of innovation in the Croatian agriculture as well as the expected outcomes during the specifies period.