Virtualni marketing obiteljskih poljoprivrednih gospodarstava

Gutrung, Ema

prikaz prve stranice dokumenta Virtualni marketing obiteljskih poljoprivrednih gospodarstava

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undergraduate thesis

Virtualni marketing obiteljskih poljoprivrednih gospodarstava

Zagreb: University of Zagreb, Faculty of Agriculture, 2023. urn:nbn:hr:204:410467

Gutrung, Ema

University of Zagreb
Faculty of Agriculture
Information Science and Mathematics

Cite this document

APA 6th Edition

Gutrung, E. (2023). Virtualni marketing obiteljskih poljoprivrednih gospodarstava (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:410467

MLA 8th Edition

Gutrung, Ema. "Virtualni marketing obiteljskih poljoprivrednih gospodarstava." Undergraduate thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:410467

Chicago 17th Edition

Gutrung, Ema. "Virtualni marketing obiteljskih poljoprivrednih gospodarstava." Undergraduate thesis, University of Zagreb, Faculty of Agriculture, 2023. https://urn.nsk.hr/urn:nbn:hr:204:410467

Harvard

Gutrung, E. (2023). 'Virtualni marketing obiteljskih poljoprivrednih gospodarstava', Undergraduate thesis, University of Zagreb, Faculty of Agriculture, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:204:410467

Vancouver

Gutrung E. Virtualni marketing obiteljskih poljoprivrednih gospodarstava [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2023 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:204:410467

IEEE

E. Gutrung, "Virtualni marketing obiteljskih poljoprivrednih gospodarstava", Undergraduate thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:204:410467

Cite this item: https://urn.nsk.hr/urn:nbn:hr:204:410467

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Metadata

Title	Virtualni marketing obiteljskih poljoprivrednih gospodarstava
Title (english)	Virtual marketing of family farms
Author	Ema Gutrung
Mentor	Lucija Blašković (mentor)
Committee member	Lucija Blašković (predsjednik povjerenstva)
Committee member	Ivana Šestak (član povjerenstva)
Committee member	Dubravka Mandušić (član povjerenstva)
Granter	University of Zagreb Faculty of Agriculture (Information Science and Mathematics) Zagreb
Defense date and country	2023-09-13, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy
Abstract	Obiteljska poljoprivredna gospodarstva su objekti na kojima se obavlja djelatnost poljoprivrede, a temelji se na znanju i vještinama obitelji. S obzirom na to da je obitelj temelj takve vrste gospodarstava, uz nju se povlači i pojam tradicije. Zbog tradicije, obiteljsko poljoprivredna gospodarstva uglavnom odbijaju inovaciju te stagniraju u razvoju diljem svijeta. Velik broj gospodarstava i dalje primjenjuje tradicionalne marketinške strategije, ali za što uspješniji daljnji razvoj, trebali bi implementirati virtualne. Radom su utvrđene prednosti virtualnog marketinga za obiteljska poljoprivredna gospodarstva te koje su točno konkretno tehnike učinkovite.
Abstract (english)	Family farms are establishments where agriculture is practiced, relying on the knowledge and skills of the family. Since the family is the foundation of this type of economy, the concept of tradition is also linked to it. Because of tradition, family farms reject innovation and stagnate in their development worldwide. A large number of farms still use traditional marketing strategies, but for their development they should use virtual strategies. The paper identified the advantages of virtual marketing for family farms and which techniques are effective.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:204:410467
Study programme	Title: Agroecology Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agroekologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka agroekologije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository Faculty of Agriculture University of Zagreb
Created on	2024-09-26 07:12:30