Vertikalna integracija, isplativost ulaganja i rizik na primjeru proizvodnje i prerade kruške

Medvedec, Domagoj

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master's thesis

Vertikalna integracija, isplativost ulaganja i rizik na primjeru proizvodnje i prerade kruške

Zagreb: University of Zagreb, Faculty of Agriculture, 2024. urn:nbn:hr:204:574961

Medvedec, Domagoj

University of Zagreb
Faculty of Agriculture
Management and Rural Entrepreneurship

Cite this document

APA 6th Edition

Medvedec, D. (2024). Vertikalna integracija, isplativost ulaganja i rizik na primjeru proizvodnje i prerade kruške (Master's thesis). Zagreb: University of Zagreb, Faculty of Agriculture. Retrieved from https://urn.nsk.hr/urn:nbn:hr:204:574961

MLA 8th Edition

Medvedec, Domagoj. "Vertikalna integracija, isplativost ulaganja i rizik na primjeru proizvodnje i prerade kruške." Master's thesis, University of Zagreb, Faculty of Agriculture, 2024. https://urn.nsk.hr/urn:nbn:hr:204:574961

Chicago 17th Edition

Harvard

Medvedec, D. (2024). 'Vertikalna integracija, isplativost ulaganja i rizik na primjeru proizvodnje i prerade kruške', Master's thesis, University of Zagreb, Faculty of Agriculture, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:204:574961

Vancouver

Medvedec D. Vertikalna integracija, isplativost ulaganja i rizik na primjeru proizvodnje i prerade kruške [Master's thesis]. Zagreb: University of Zagreb, Faculty of Agriculture; 2024 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:204:574961

IEEE

D. Medvedec, "Vertikalna integracija, isplativost ulaganja i rizik na primjeru proizvodnje i prerade kruške", Master's thesis, University of Zagreb, Faculty of Agriculture, Zagreb, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:204:574961

Cite this item: https://urn.nsk.hr/urn:nbn:hr:204:574961

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Metadata

Title	Vertikalna integracija, isplativost ulaganja i rizik na primjeru proizvodnje i prerade kruške
Title (english)	Vertical integration, investment profitability and risk in the example of pear production and processing
Author	Domagoj Medvedec
Mentor	Mario Njavro (mentor)
Committee member	Mario Njavro (predsjednik povjerenstva)
Committee member	Tajana Čop (član povjerenstva)
Committee member	Martina Skendrović Babojelić (član povjerenstva)
Granter	University of Zagreb Faculty of Agriculture (Management and Rural Entrepreneurship) Zagreb
Defense date and country	2024-09-27, Croatia
Scientific / art field, discipline and subdiscipline	BIOTECHNICAL SCIENCES Agronomy
Abstract	U ovom radu opisane su tri poslovne strategije na koje se poduzetnik može odlučiti pri pokretanju proizvodnje kruške 'Viljamovke'. Uz pomoć stručne literature opisan je koncept poduzetništva i poslovnog plana. Uz tehnološki aspekt, za tri poslovne strategije: 1. Proizvodnja kruške Viljamovke, 2. Proizvodnja konzumne rakije Viljamovke i 3. Proizvodnja brendirane rakije Viljamovke, izračunata je ekonomsko-financijska ocjena ulaganja. Ocjena počinje kalkulacijama, kroz koje se opisuje proces proizvodnje i ekonomski tok strategije. Pomoću dinamičkih pokazatelja uspješnosti ulaganja (neto sadašnja vrijednost, interna stopa rentabilnosti, razdoblje povratka ulaganja) uspoređene su navedene strategije. Kao najprofitabilnija strategija pokazala se je strategija 3. Proizvodnja brendirane rakije Viljamovke, gdje neto sadašnja vrijednost iznosi 954.232 EUR , interna stopa ulaganja 8,88% , a razdoblje povrata ulaganja iznosi 11 godina. Najveći rizici kod te strategije uključuju smanjivanje proizvodnih količina i prosječnih prodajnih cijena te rast operativnih troškova. Za poljoprivrednike i poduzetnike, koji žele uložiti u proizvodnju kruške, rad može poslužiti kao podloga za poslovno odlučivanje. Rad može poslužiti i donositeljima agrarno-političkih odluka, kod odluka o visini potpore i oblikovanju drugih mjera ruralnog razvoja.
Abstract (english)	This paper describes three business strategies that an entrepreneur can decide on when starting the production of Williams pear. With the help of professional literature, the concept of entrepreneurship and business plan is described. In addition to the technological aspect, for three business strategies: 1. Production of Williams pear, 2. Production of Williams brandy and 3. Production of branded Williams brandy, the economic and financial assessment of the investment was calculated. The evaluation begins with calculations, through which the production process and the economic flow of the strategy are described. Dynamic investment performance indicators (net present value, internal rate of return, return on investment) were used to compare these strategies. Strategy 3 has proven to be the most profitable strategy. Production of branded brandy Williams, where the net present value is EUR 954,232, the internal investment rate is 8.88%, and the return on investment period is 11 years. The biggest risks in this strategy include a decrease in production volumes, average sales prices and an increase in operating costs. For farmers and entrepreneurs, who want to invest in pear production, work can serve as a basis for business decision-making. The work can also be used by agrarian-political decision-makers, when deciding on the amount of support and shaping other rural development measures.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:204:574961
Study programme	Title: Agribusiness and Rural Development Study programme type: university Study level: graduate Academic / professional title: magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka (magistar/ magistra inženjer/inženjerka agrobiznisa i ruralnog razvitka)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository Faculty of Agriculture University of Zagreb
Created on	2024-10-24 11:48:35