master's thesis
Uporaba e-marketinga u ruralnom turizmu u Hrvatskoj

Renata Labaš (2016)
Sveučilište u Zagrebu
Agronomski fakultet
Metadata
TitleUporaba e-marketinga u ruralnom turizmu u Hrvatskoj
AuthorRenata Labaš
Mentor(s)Marija Cerjak (thesis advisor)
Abstract
Razvoj novih tehnologija, posebice interneta, otvorio je brojne nove mogućnosti u području marketinga. U turizmu, kao jednoj od globalno najznačajnijih gospodarskih grana, internet danas zauzima veliku i značajnu ulogu, posebice u segmentu promocije i prodaje. E-marketing termin je novog doba koji daje novu dimenziju klasičnim marketinškim aktivnostima, kao što su istraživanje tržišta, analiziranje ponašanja potrošača, komunikacija i informiranje i sl. U ovom radu ispituje se na koje način se e-marketing koristi u promociji ruralnih turističkih odredišta (agroturističkih gospodarstava) u Hrvatskoj.
Keywordse-marketing rural tourism agro-tourism
Committee MembersMarija Cerjak (committee chairperson)
Damir Kovačić (committee member)
Ramona Franić (committee member)
GranterSveučilište u Zagrebu
Agronomski fakultet
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Study programme typeuniversity
Study levelgraduate
Study programmeOrganic Agriculture with Agrotourism
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2016-09-22
Parallel abstract (English)
The development of new technologies, especially the internet, has opened many new possibilities in the field of marketing. In tourism, as one of the world largest industries, the internet today occupies an important role, especially in terms of promotions and sales. E-marketing is the term of a new era that gives a new dimension to traditional marketing activities, such as market research or consumer behavior analysis, communication and information, and the like. This paper examines the way that e-marketing is used to promote rural tourism destinations (agritourism subjects) in Croatia.
Parallel keywords (Croatian)e-marketing ruralni turizam agroturizam
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:204:312112
CommitterValentina Bezek