master's thesis
Mogućnost organizacije seljačke tržnice u gradu Sisku

Mia Crnčić (2016)
Sveučilište u Zagrebu
Agronomski fakultet
Agrarna ekonomika i ruralni razvoj
Metadata
TitleMogućnost organizacije seljačke tržnice u gradu Sisku
AuthorMia Crnčić
Mentor(s)Damir Kovačić (thesis advisor)
Abstract
U Sisačko-moslavačkoj županiji velik je broj obiteljskih poljoprivrednih gospodarstava, međutim kod većine njih još uvijek prevladava ekstezivan pristup poljoprivrednoj proizvodnji te usitnjeni posjedi. Posljedica toga je niska produktivnost i loša tržišna konkurentnost proizvođača. Jedna od mogućnosti za prodaju njihovih proizvoda je organizacija seljačke tržnice u gradu Sisku gdje bi poljoprivrednici iz cijele Županije po povoljnijim uvjetima mogli prodavati svoje poljoprivredno-prehrambene proizvode.Za uspješnu organizaciju seljačke tržnice mora postojati s jedne strane zainteresiranost poljoprivrednih proizvođača, a s druge strane potrošača. Za uspjeh seljačke tržnice važna je i atraktivna lokacija pa je zato važna i potpora lokalne zajednice pri organiziranju ovakvih prodajnih kanala. U sklopu rada provedeno je istraživanje poljoprivrednih proizvođača koji prodaju na gradskim tržnicama u Sisku i Kutini o zainteresiranosti prodaje na seljačkoj tržnici u Sisku. Pokazalo se da bi 84% ispitanih proizvođača željelo prodavati na seljačkoj tržnici ukoliko se ona osnuje. Istraživanje koje je provedeno među potrošačima u gradu Sisku, pokazalo je da bi 98% ispitanika kupovalo na seljačkoj tržnici, a njih 88% barem jednom tjedno. Moguće lokacije za seljačku tržnicu su prostor gradske tržnice, lokacija u centru Siska te Stari grad u Sisku.
Keywordsfarmers' market direct selling Sisak Sisak-moslavina County
Committee MembersDamir Kovačić (committee chairperson)
Marija Cerjak (committee member)
Mario Njavro (committee member)
GranterSveučilište u Zagrebu
Agronomski fakultet
Lower level organizational unitsAgrarna ekonomika i ruralni razvoj
PlaceZagreb
StateCroatia
Scientific field, discipline, subdisciplineBIOTECHNICAL SCIENCES
Agronomy
Study programme typeuniversity
Study levelgraduate
Study programmeAgribusiness and Rural Development
Academic title abbreviationmag. ing. agr.
Genremaster's thesis
Language Croatian
Defense date2016-09-26
Parallel abstract (English)
In Sisak-moslavina County there is a large number of family farms, however with most of them still prevails extensive access to agricultural production and fragmented parcels. Result of that is low productivity and poor market competitiveness between farmers. One option for the sale of their products is farmers' market organization in the city of Sisak where farmers across the county under favorable conditions could sell their agricultural and food products. For the successful organization of farmers' market there should be an interest of farmers, and on the other hand, of consumers. For the success of a farmers' market, attractive location is important as well as support of the local community in organizing these sales channels. As part of the work, research was conducted on producers who are selling on city markets in Sisak and Kutina. The producers were asked about their interest of selling at the farmers' market in Sisak. It turned out to be 84% of the surveyed producers who would want to sell at farmers' market if it would be organized. The research which was conducted among consumers in the city of Sisak showed that the 98% of respondents would buy at the farmers market and 88% of them at least once a week. Possible locations for farmers market are place on present city market, location in center of Sisak and Sisak Fortress.
Parallel keywords (Croatian)seljačka tržnica izravna prodaja Sisak Sisačko-moslavačka županija
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:204:109315
CommitterValentina Bezek