For the purpose of producing the final paper, I designed the overall concept of the new Fine Dining Festival food, within which I designed the branding, visual identity, program and content of the festival and the signaling system I applied to the Ribnjak Park area. I named the festival Sauce with the claim of The Base of Everything. Just as sauce binds a dish and gives it life, so does the Sauce Festival bring together the best chefs and creates a unique platform for them to work together. The introductory part of the paper contains a study of the psychology involved in gastronomy, an explanation Fine Dining concept and present the chefs who will participate as exhibitors at the festival. The analysis of the research determines the concept on which the visual identity and signaling system. Within the visual identity, the logo, colors and accessory are presented elements of identity. The section on signaling is devoted to the elements used to implement visual identity into space. In addition to the purpose of each item, they are listed and materials and the construction is explained. In conclusion with the 3D visualizations it presents itself an entire space with elements of signaling and visual identity. At the end of the paper, a conclusion is presented that explains the reason for choosing the topic and the purpose of the whole The goal and final result of the final work are presented.