The subject of this master thesis is the conceptual fair project TechExpo which is used as an example of implementation of agile project management method. In the end it is a complete project applicable in practice, which in addition to the project plan contains a marketing plan and visual / creative solutions. This project expresses an innovative way of designing and executing trade show projects as important tools of integrated market communication. Project shows how the modern paradigm of the fair industry is implemented, such as the use of technology and new media to take the general experience and experience of visitors to a whole new level. The paper points to many factors and current trends in the fair industry that enhance the overall experience which gave the industry a steady growth. Also, through the paper, one can see the benefits of moving from a standard way of project management to agile project management. The TechExpo conceptual project was conceived as a consumer electronics trade fair, which is why it is an ideal starting position for a new project management method - the agile method. The purpose of this paper is not only to bring theory, but to give a final product which has the possibility of actual implementation of the project in practice. As such, this conceptual project can can contribute to the economy of city of Zagreb and the Zagreb Fair (Zagrebački velesajam). In the end it is a prototype that analyzes and the market situation in detail and it is adjusted accordingly. It is also intended as a conceptual format applicable in practice, since it contains a complete project plan, marketing plan and creative solutions. The greatest theoretical and applicable contribution that the paper brings is the innovative know-how which is the key to the agile project management and technological breakthrough by connecting the real and digital arena in communication with exhibitors and visitors.