Društvene mreže kao važan online marketinški alat

Varzić, Josipa

undergraduate thesis

Društvene mreže kao važan online marketinški alat

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:146391

Varzić, Josipa

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Varzić, J. (2020). Društvene mreže kao važan online marketinški alat (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:146391

MLA 8th Edition

Varzić, Josipa. "Društvene mreže kao važan online marketinški alat." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:146391

Chicago 17th Edition

Harvard

Varzić, J. (2020). 'Društvene mreže kao važan online marketinški alat', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:146391

Vancouver

Varzić J. Društvene mreže kao važan online marketinški alat [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:251:146391

IEEE

J. Varzić, "Društvene mreže kao važan online marketinški alat", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:146391

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:146391

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Metadata

Title	Društvene mreže kao važan online marketinški alat
Title (english)	Social networks as an important marketing tool
Author	Josipa Varzić
Mentor	Vladimir Rismondo (mentor)
Mentor	Snježana Barić-Šelmić (sumentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2020-09-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences
Abstract	Završni rad Društvene mreže kao važan online marketinški alat bavi se prednostima i nedostatcima oglašavanja na društvenim mrežama. Razvoj novih tehnologija, posebice Interneta i društvenih mreža dosegao je visoku razinu, a samim time oni su postali jedni od neizbježnih kanala oglašavanja proizvoda i usluga. Društvene mreže promijenile su način na koji mlađa, ali i dobar dio srednje i starije populacije komunicira. Njihovom pojavom promijenio se i način rada marketinga u uspostavljanju kontakta sa potrošačima. Društvene mreže kao što su Facebook, Instagram i YouTube više nisu samo platforme za dijeljenje zabavnog sadržaja i komunikaciju, već se njima služe i poslovni ljudi iz cijelog svijeta. Cilj ovog završnog rada je pobliže objasniti funkcioniranje društvenih mreža, oglašavanje na istima i samu svrhu tog načina oglašavanja.
Abstract (english)	The paper Social networks as an important marketing tool deals with the advantages and disadvantages of social media advertising. The development of new technologies, especially the Internet and social networks, has reached a high level, and thus they have become one of the inevitable channels for advertising products and services. Social networks have changed the way younger, but also a good part of the middle and older population communicates. With their appearance, the way of marketing has changed in establishing contact with consumers. Social networks such as Facebook, Instagram and YouTube are no longer just platforms for sharing entertainment content and communication, but are also used by business people from all over the world. The main goal of this paper is to explain in more detail the functioning of social networks, advertising on them and the very purpose of this method of advertising.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:146391
Study programme	Title: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Media Culture Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-09-29 13:01:26

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