INFLUENCER MARKETING

Mitar, Ana

master's thesis

INFLUENCER MARKETING

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:451441

Mitar, Ana

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Mitar, A. (2020). INFLUENCER MARKETING (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:451441

MLA 8th Edition

Mitar, Ana. "INFLUENCER MARKETING." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:451441

Chicago 17th Edition

Mitar, Ana. "INFLUENCER MARKETING." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:451441

Harvard

Mitar, A. (2020). 'INFLUENCER MARKETING', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 27 March 2023, https://urn.nsk.hr/urn:nbn:hr:251:451441

Vancouver

Mitar A. INFLUENCER MARKETING [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2023 March 27] Available at: https://urn.nsk.hr/urn:nbn:hr:251:451441

IEEE

A. Mitar, "INFLUENCER MARKETING", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:451441

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:451441

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Metadata

Title	INFLUENCER MARKETING
Title (english)	INFLUENCER MARKETING
Author	Ana Mitar
Mentor	Ivica Šola (mentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2020, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Mass Media
Abstract	Ovaj se rad temelji na fenomenu influencera i influencer marketinga. Pojašnjava pojave društvenih mreža i njihov razvoj te kroz vremensku crtu razvitka društvenih mreža pokazuje razlog pojave influencera i influencer marketinga. Prikazane su pozitivne i negativne strane ove vrste marketinga te je pojašnjet kroz korake način na koji funkcionira influencer marketing. Kako je influencer marketing usko vezan za digitalni marketing na društvenim mrežama tako je jedan dio rada posvećen pojavi i definiranju digitalnog marketinga. U praktičnom dijelu rada potvrđena je teza koja se pita je li influencer marketing zapravo posao budućnosti i može li se od njega živjeti. Također, u razgovoru sa sugovornicima zaključeno je kako će trend takozvanog „influencanja“ sve aktualniji te da će broj influencera zasigurno rasti.
Abstract (english)	This paper is based upon the phenomenon of influencers and influencer marketing. It also aims to explain the creation of social media and their growth by presengint a timeline of events that led to the creation of „the influencer“. Both positive and negative sides of this marketing practice are debated and explained in this paper, and the paper also explains how the general process of „influencer marketing“ works and what it's based on. Considering the fact that influencer marketing is a part of a larger, digital marketing landscape, it was also important to note the main ideas behind this practice. The second part of the paper is dedcated to interviews that prove that influencer marketing is indeed a job of the future, and lay claim that we can expect even larger growth of this marketing practice in the future, as well as a growh in the number of „influencers“.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:451441
Study programme	Title: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Media Culture Study programme type: university Study level: graduate Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-01-24 10:41:27