MLM kao novi oblik poduzetničkog djelovanja

Miljanić, Lora

undergraduate thesis

MLM kao novi oblik poduzetničkog djelovanja

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. urn:nbn:hr:251:419238

Miljanić, Lora

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Miljanić, L. (2024). MLM kao novi oblik poduzetničkog djelovanja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:419238

MLA 8th Edition

Miljanić, Lora. "MLM kao novi oblik poduzetničkog djelovanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:419238

Chicago 17th Edition

Miljanić, Lora. "MLM kao novi oblik poduzetničkog djelovanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:419238

Harvard

Miljanić, L. (2024). 'MLM kao novi oblik poduzetničkog djelovanja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 19 January 2025, https://urn.nsk.hr/urn:nbn:hr:251:419238

Vancouver

Miljanić L. MLM kao novi oblik poduzetničkog djelovanja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2025 January 19] Available at: https://urn.nsk.hr/urn:nbn:hr:251:419238

IEEE

L. Miljanić, "MLM kao novi oblik poduzetničkog djelovanja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:419238

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:419238

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Metadata

Title	MLM kao novi oblik poduzetničkog djelovanja
Title (english)	MLM as a new form of entrepreneurial activity
Author	Lora Miljanić
Mentor	Marta Borić Cvenić (mentor)
Mentor	Marija Tolušić (komentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2024-09-18, Croatia
Scientific / art field, discipline and subdiscipline	INTERDISCIPLINARY FIELDS OF ART
Abstract	Ovaj rad istražuje multi-level marketing (u nastavku rada MLM) kao novi oblik poduzetničkog djelovanja, fokusirajući se na njegovu povijest, prednosti i nedostatke te njegov potencijal kao model poslovanja budućnosti. Raspravlja se o skepticizmu koji okružuje ovakav način poslovanja zbog svoje sličnosti piramidalnim shemama. Također, postavljena je distinkcija između MLM-a i piramidalnih shema te njegov napredak tijekom pandemije virusom Covid-19. Kroz studiju slučaja na primjeru tvrtke Herbalife, rad nudi prikaz kako MLM izgleda u praksi te se raspravlja zašto Herbalife nije piramidalna shema. Jednako tako, rad uključuje intervju s uspješnom osobom iz MLM industrije, pružajući uvid u iskustva unutar ovog poslovnog modela.
Abstract (english)	This paper investigates multilevel marketing (MLM) as a new form of entrepreneurial activity, focusing on its history, advantages and disadvantages, and its potential as a model of the business future. The skepticism surrounding this way of doing business due to its similarity to pyramid schemes is discussed. Also, the difference between MLM and pyramid schemes, its progress during the Covid-19 virus pandemic is set. Through a case study on the example of the Herbalife company, the paper offers a presentation of what MLM looks like in practice and discusses why Herbalife is not a pyramid scheme. Likewise, the paper includes an interview with a successful person from the MLM industry, providing insight into experiences within this business model.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:419238
Study programme	Title: BA in Culture, Media and Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2024-10-15 07:36:33