Hibridno medijsko djelovanje i hibridni medijski sustavi

Ilić, Sara

undergraduate thesis

Hibridno medijsko djelovanje i hibridni medijski sustavi

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. urn:nbn:hr:251:991058

Ilić, Sara

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Ilić, S. (2018). Hibridno medijsko djelovanje i hibridni medijski sustavi (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:991058

MLA 8th Edition

Ilić, Sara. "Hibridno medijsko djelovanje i hibridni medijski sustavi." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:991058

Chicago 17th Edition

Harvard

Ilić, S. (2018). 'Hibridno medijsko djelovanje i hibridni medijski sustavi', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:991058

Vancouver

Ilić S. Hibridno medijsko djelovanje i hibridni medijski sustavi [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:251:991058

IEEE

S. Ilić, "Hibridno medijsko djelovanje i hibridni medijski sustavi", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:991058

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:991058

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Metadata

Title	Hibridno medijsko djelovanje i hibridni medijski sustavi
Title (english)	The hybrid media functioning and hybrid media system
Author	Sara Ilić
Mentor	Ivan Tanta (mentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2018, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences
Abstract	Mediji dio su naših života već nekoliko stoljeća, bez njih svakodnevni život je ne zamisliv još od početaka. Danas su mediji u potpunosti postali masovni i dostupni širokim masama. Mediji više nisu samo kanal za informiranje već su i sredstvo izražavanja svakoga pojedinca. Pojavnom blogova, foruma, društvenih mreža i platformi poput YouTube-a došlo je i do pojave građanskog novinarstva. S obzirom da svaka osoba ima pravo i prostor iskazati svoje mišljenje i biti nekome biti izvor informiranja tradicionalno novinarstvo s jedne strane gubi na svrsi, a druge strane i novinarima ove platforme mogu biti izvori. Problem kod novih medija ove vrste je autentičnost i točnost stoga bi sve preuzete informacije trebale biti provjerene. Danas se mediji koriste i u druge svrhe kao što su manipulacija, cyber napadi, stvaranje slike o svijetu u kojemu živimo, negativni ili pozitivni utjecaj. S promjenom medija, došlo je do promjene novinarstva, ali i odnosa s javnošću koji su morali prilagoditi svoje tehnike direktnom odnosu s ciljanim javnostima, bez posrednika.
Abstract (english)	Media has been part of our lives for several centuries, without them everyday life is unimaginable ever since the beginning. Today the media are fully become main stream and available to the masses. Media are no longer just a channel for information but are also the means of expressing each individual. Phenomenal blogs, forums, social networks and platforms like YouTube, there was an appearance of citizen journalism. Since every person has the right and place to express their opinion and to be someone's source of information, traditional journalism on the one hand loses its purpose, and the other hand journalists can use this platforms as a sources. The problem with new media of this type is authenticity and accuracy so all the information that you have received should be checked. Today, the media and used for other purposes such as manipulation, cyberattacks, creating a picture of the world in which we live, negative or positive impact. With media change, there has been a change in journalism but also in public relations that had to adapt their techniques to direct contact with targeted publics without intermediaries.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:991058
Study programme	Title: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Media Culture Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-02-12 11:47:45

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