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master's thesis
Menadžment i marketing neprofitnih organizacija sa naglaskom na udruge i kulturne ustanove
Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. urn:nbn:hr:251:223054
Razumović-Odvorac, Željka
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Razumović Odvorac, Ž. (2019). Menadžment i marketing neprofitnih organizacija sa naglaskom na udruge i kulturne ustanove (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:223054

Razumović Odvorac, Željka. "Menadžment i marketing neprofitnih organizacija sa naglaskom na udruge i kulturne ustanove." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:223054

Razumović Odvorac, Željka. "Menadžment i marketing neprofitnih organizacija sa naglaskom na udruge i kulturne ustanove." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:223054

Razumović Odvorac, Ž. (2019). 'Menadžment i marketing neprofitnih organizacija sa naglaskom na udruge i kulturne ustanove', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:223054

Razumović Odvorac Ž. Menadžment i marketing neprofitnih organizacija sa naglaskom na udruge i kulturne ustanove [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:251:223054

Ž. Razumović Odvorac, "Menadžment i marketing neprofitnih organizacija sa naglaskom na udruge i kulturne ustanove", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:223054

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Metadata
TitleMenadžment i marketing neprofitnih organizacija sa naglaskom na udruge i kulturne ustanove
AuthorŽeljka Razumović-Odvorac
MentorMarta Borić Cvenić (mentor)
Committee memberMarta Borić Cvenić (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberMarija Šain (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Neprofitne organizacije pripadaju neprofitnom sektoru, koji se još naziva i treći sektor. Prema svom postojanju mogu biti vladine i nevladine neprofitne organizacije. Misija njihova postojanja nije osnivanje profita, već rješavanje društvenih problema te pružanje usluga društvu. Cilj ovog rada je analiza neprofitnih organizacija u Republici Hrvatskoj, utvrđivanje razlike između vladinih i nevladinih neprofitnih organizacija te istražiti u kolikoj mjeri neprofitne organizacije u svom radu koriste neprofitni menadžment i marketing. Istraživanje je provedeno na primjeru dvije neprofitne organizacije koje djeluju u Republici Hrvatskoj, a čije područje djelovanja je kultura. Analizirane neprofitne organizacije su Udruga KultAkt te ustanova Gradsko kazalište Požega. Neke od utvrđenih razlika između neprofitnih organizacija koje se razlikuju po vlasništvu su financiranje, korištenje fundraisingom te prisustvo volontera u organizaciji.
Abstract (english)
Nonprofit organizations belong to the nonprofit sector, also called the third sector. According to their existence, they can be governmental and non-governmental nonprofit organizations. Mission of their existence are not establishing profit, but solving social problems and providing services to the society. The aim of this paper is to analyze the non-profit organizations in the Republic of Croatia, to identify the differences between governmental and non-governmental nonprofit organizations and also investigate does nonprofit organizations use nonprofit management and marketing in their work. The research was conducted by the example of two nonprofit organizations operating in the Republic of Croatia, whose field of activity is culture. The analyzed nonprofit organizations are the Association KultAkt and the institution Town Theater Požega. Some of identified distinctions between nonprofit organizations that differ in ownership are financing, fundraising and presence of volunteers in the organization.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:223054
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRepository of the Academy of Arts and Culture in Osijek
Created on2020-01-24 09:35:36

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