Utjecaj vanjskog oglašavanja na svijest potrošača

Šimunović, Iva

master's thesis

Utjecaj vanjskog oglašavanja na svijest potrošača

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:603605

Šimunović, Iva

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Šimunović, I. (2020). Utjecaj vanjskog oglašavanja na svijest potrošača (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:603605

MLA 8th Edition

Šimunović, Iva. "Utjecaj vanjskog oglašavanja na svijest potrošača." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:603605

Chicago 17th Edition

Harvard

Šimunović, I. (2020). 'Utjecaj vanjskog oglašavanja na svijest potrošača', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 21 September 2024, https://urn.nsk.hr/urn:nbn:hr:251:603605

Vancouver

Šimunović I. Utjecaj vanjskog oglašavanja na svijest potrošača [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 September 21] Available at: https://urn.nsk.hr/urn:nbn:hr:251:603605

IEEE

I. Šimunović, "Utjecaj vanjskog oglašavanja na svijest potrošača", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:603605

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:603605

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Metadata

Title	Utjecaj vanjskog oglašavanja na svijest potrošača
Title (english)	The impact of outdoor adverising on consumer awareness
Author	Iva Šimunović
Mentor	Iva Buljubašić (mentor)
Committee member	Marta Borić Cvenić (predsjednik povjerenstva)
Committee member	Marija Šain (član povjerenstva)
Committee member	Iva Buljubašić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2020-09-21, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Interdisciplinary Social Sciences
Abstract	U današnje vrijeme digitalni svijet preuzima sve veću ulogu pa tako nekonvencionalni, inovativni marketing postaje pojam nečega što je nužno za rad i življenje. Promotivne, marketinške i ostale metode koje se koriste u marketinškom svijetu baza su gerila marketinga, koji je prvenstveno namijenjen malim poduzećima ili poduzećima u nastanku, a uzrok tomu su mali budžeti koji su nužni za izgradnju takve tvrtke, dok veće tvrtke zahtijevaju i veći budžet. Odlike gerila marketinga su inovativne, inventivne, originalne i nesvakidašnje ideje, a takve ideje uz minimalna ulaganja mogu postići velike rezultate. U radu će se opisati općeniti pojam gerila marketinga, njegove glavne ciljeve i odrednice, kao i usporedba gerilskog i tradicionalnog marketinga. Također, u radu je provedeno empirijsko istraživanje koje se temelji na anketiranju od 105 ispitanika. Rezultati istraživanja ukazuju na pozitivan stav ispitanika vezan za vanjsko oglašavanje i marketing općenito, gdje su se ispitanici očitovali kako im je poznat pojam marketinga, te znaju koje on aktivnosti obuhvaća. Također, smatraju kako upravo marketing sudjeluje u kreiranju slike o određenom proizvodu ili usluzi kod potrošača.
Abstract (english)	Nowadays, the digital world is taking on an increasing role, so unconventional, innovative marketing is becoming a concept of something necessary for work and living. Promotional, marketing and other methods used in the marketing world are the basis of guerrilla marketing, which is primarily intended for small businesses or start-ups, and are caused by small budgets necessary to build such a company, while larger companies require a larger budget. The features of guerrilla marketing are innovative, inventive, original and unusual ideas, and such ideas with minimal investment can achieve great results. The paper will describe the general concept of guerrilla marketing, its main goals and determinants, as well as a comparison of guerrilla and traditional marketing. Also, an empirical study based on a survey of 105 respondents was conducted. The results of the research indicate a positive attitude of the respondents related to outdoor advertising and marketing in general, where the respondents stated that they are familiar with the concept of marketing, and know what activities it includes. They also believe that marketing is involved in creating an image of a particular product or service with consumers.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:603605
Study programme	Title: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Cultural Management Study programme type: university Study level: graduate Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-10-07 16:13:36