Brendiranje grada kao kulturne destinacije na primjeru grada Vukovara

Popović, Srđan

master's thesis

Brendiranje grada kao kulturne destinacije na primjeru grada Vukovara

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:818950

Popović, Srđan

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Popović, S. (2020). Brendiranje grada kao kulturne destinacije na primjeru grada Vukovara (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:818950

MLA 8th Edition

Popović, Srđan. "Brendiranje grada kao kulturne destinacije na primjeru grada Vukovara." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:818950

Chicago 17th Edition

Harvard

Popović, S. (2020). 'Brendiranje grada kao kulturne destinacije na primjeru grada Vukovara', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 17 March 2025, https://urn.nsk.hr/urn:nbn:hr:251:818950

Vancouver

Popović S. Brendiranje grada kao kulturne destinacije na primjeru grada Vukovara [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2025 March 17] Available at: https://urn.nsk.hr/urn:nbn:hr:251:818950

IEEE

S. Popović, "Brendiranje grada kao kulturne destinacije na primjeru grada Vukovara", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:818950

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:818950

Please login to the repository to save this object to your list.

Metadata

Title	Brendiranje grada kao kulturne destinacije na primjeru grada Vukovara
Title (english)	Branding of a city as a cultural destination with example of the city Vukovar
Author	Srđan Popović
Mentor	Marta Borić Cvenić (mentor)
Committee member	Iva Buljubašić (predsjednik povjerenstva)
Committee member	Marta Borić Cvenić (član povjerenstva)
Committee member	Marija Šain (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2020-09-21, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Kulturni turizam predstavlja jednu od rastućih turističkih niša. Turisti danas uz klasični turizam gdje će biti pasivni turisti traže i aktivne oblike rekreacije, što im kulturni turizam kroz uključivost može pružiti. Manji gradovi poput Vukovara imaju priliku, posebice u današnjim okolnostima, iskoristiti adut takozvanog „skrivenog dragulja“ te svojom kulturno – turističkom ponudom privući određeni krug turista iz određenih niša te se pozicionirati na turističkoj mapi kao poželjna turistička destinacija. Ima li Vukovar dovoljno kvalitetnu ponudu koja je prepoznatljiva određenim nišama i može li se plasirati kao kulturni brend na tržištu te time razviti turizam i podići ga na višu razinu, je pitanje koje se proteže kroz cijeli rad. Ima li grad volje i sredstava za jači marketing grada kao kulturne destinacije ili svoj fokus prebacuju na druge selektivne oblike turizma? Kulturni turizam zajedno s kreativnom industrijom može biti jedan od pokretača promjena i razvoja grada, ali te je potencijale potrebno pravilno iskoristiti i plasirati kao ponudu na tržištu kako bi se stvorio prepoznatljiv turistički brend.
Abstract (english)	Cultural tourism presents one of the growing tourist niches. Today tourist, along with classical tourism where they are passive observers, tourists seek acitivities in which they can participate, and cultural tourism can give that to them. Smaller cities like Vukovar, especially in today’s conditions, have the opportunity to use “hidden gem” card and they can with their cultural offering attract special circle of tourists from specific niches and they can position themselves on tourist map as a desirable tourist destination. Does Vukovar have enough quality in his cultural products to be recognizable to specific niches and can the city place itself as cultural brand on the market and with that evolve tourism and elevate it on a another level? Does the city have will and funds for stronger marketing as a cultural destination or will it shift his focus on some other branch of tourism? Cultural tourism along with creative industries have the potential to be one of drivers of changes and development of the city, but it’s crucial to correctly use that potentials and place them as a offer on the market to create recognizable tourist brand.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:818950
Study programme	Title: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Cultural Management Study programme type: university Study level: graduate Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-10-08 09:32:58