Društvene mreže kao marketing kanali

Klarić, Sara

undergraduate thesis

Društvene mreže kao marketing kanali

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. urn:nbn:hr:251:116481

Klarić, Sara

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Klarić, S. (2020). Društvene mreže kao marketing kanali (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:116481

MLA 8th Edition

Klarić, Sara. "Društvene mreže kao marketing kanali." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:116481

Chicago 17th Edition

Harvard

Klarić, S. (2020). 'Društvene mreže kao marketing kanali', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 28 January 2022, https://urn.nsk.hr/urn:nbn:hr:251:116481

Vancouver

Klarić S. Društvene mreže kao marketing kanali [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2022 January 28] Available at: https://urn.nsk.hr/urn:nbn:hr:251:116481

IEEE

S. Klarić, "Društvene mreže kao marketing kanali", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:116481

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:116481

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Metadata

Title	Društvene mreže kao marketing kanali
Title (english)	Social networks as marketing channels
Author	Sara Klarić
Mentor	Iva Buljubašić (mentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2020-09-29, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Interdisciplinary Social Sciences
Abstract	Društvene mreže kao izraz u ljudskom govoru postoje već dugi niz godina, no ono što je novo jest značenje i naša percepcija toga izraza. Danas se pod tim pojmom podrazumijevaju online društvene mreže, koje su u posljednje vrijeme postale središte naših života i naš glavni izvor zabave i dobivanja informacija. Ubrzana digitalizacija svijeta oko nas sa sobom nosi različite promjene, ali i zahtjeve u pristupu koje moramo ispuniti ukoliko želimo uspješno funkcionirati ne samo kao član društva, već i kao tržišni konkurent. Za svako uspješno poslovanje bitna je dobra promocija, a u ovome radu predstavljene su opcije i prednosti marketinga na društvenim mrežama. Svaka društvena mreža ima određeni potencijal koji poduzeća ili pojedinci mogu iskoristiti za svoj poslovni napredak, a taj potencijal opisan je za neke od trenutačno najpopularnijih društvenih mreža u svijetu. Cilj ovoga rada približiti je korištenje tih društvenih mreža u poslovnom smislu i pružiti izvor informacija o novom digitalnom svijetu za koji još uvijek nema dovoljno stručne literature na hrvatskom jeziku.
Abstract (english)	The term social networks has been a part of our speech for years, yet it is the meaning and our perception of the term that has changed recently. Today, the term refers to online social networks, which have become central to our lives – our primary source of entertainment and information. As the world around is undergoing a rapid digital transformation, we are facing various changes and demands we must meet to function successfully, not only as members of society but also as market competitors. A good promotion is essential to any business success; this thesis thus introduces options and benefits of social media marketing. Since all social networks carry the potential of impacting a company’s business development as well as an individual’s career development, this thesis lays out the possible potential of the most popular social networks worldwide. By doing so, it aims to introduce a model of using the above-mentioned social networks for business purposes, as well as to offer insights into the new digital world still fairly limited in the Croatian academic literature.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:116481
Study programme	Title: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science Course: Cultural Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2020-10-20 13:53:14

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