Influencer marketing kao način promoviranja na društvenim mrežama

Perković, Domagoj

undergraduate thesis

Influencer marketing kao način promoviranja na društvenim mrežama

Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. urn:nbn:hr:251:884873

Perković, Domagoj

Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

Cite this document

APA 6th Edition

Perković, D. (2022). Influencer marketing kao način promoviranja na društvenim mrežama (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:884873

MLA 8th Edition

Perković, Domagoj. "Influencer marketing kao način promoviranja na društvenim mrežama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:884873

Chicago 17th Edition

Perković, Domagoj. "Influencer marketing kao način promoviranja na društvenim mrežama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:884873

Harvard

Perković, D. (2022). 'Influencer marketing kao način promoviranja na društvenim mrežama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 29 March 2023, https://urn.nsk.hr/urn:nbn:hr:251:884873

Vancouver

Perković D. Influencer marketing kao način promoviranja na društvenim mrežama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2023 March 29] Available at: https://urn.nsk.hr/urn:nbn:hr:251:884873

IEEE

D. Perković, "Influencer marketing kao način promoviranja na društvenim mrežama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:884873

Cite this item: https://urn.nsk.hr/urn:nbn:hr:251:884873

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Metadata

Title	Influencer marketing kao način promoviranja na društvenim mrežama
Title (english)	Influencer Marketing as a Way of Promoting on Social Media
Author	Domagoj Perković
Mentor	Iva Buljubašić (mentor)
Granter	Josip Juraj Strossmayer University of Osijek Academy of Arts and Culture in Osijek Osijek
Defense date and country	2022-08-30, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Interdisciplinary Social Sciences
Abstract	Influencer marketing sveprisutniji je fenomen koji iz dana u dan napreduje i postaje profitabilniji, što ga čini jednim od najpoželjnijih oblika oglašavanja današnjice. Ovaj rad temelji se na proučavanju influencer marketinga kao načina promoviranja na društvenim mrežama. U radu se analiziraju pojava i razvoj društvenih mreža te se daje uvid u marketing na društvenim mrežama prikazujući njegove pozitivne i negativne strane. Posebna je pozornost posvećena influencerima koji su ključni pokretači ovog fenomena, a dana je i analiza odabranih hrvatskih influencera. Naposljetku, iz rada se zaključuje zašto se sve više poslovnih subjekata okreće influencer marketingu te zašto se on smatra prikladnijim oblikom oglašavanja od tradicionalnog marketinga.
Abstract (english)	Influencer marketing is a widespread phenomenon which is developing and becoming more profitable by the day, making it one of the most desirable forms of advertising today. This paper is based on the study of influencer marketing as a way of promotion on social networks. The paper analyzes the emergence and the development of social networks and gives insight into marketing on social networks by showing both the positive and negative sides of it. Special attention is given to influencers who are the key drivers of this phenomenon, as well as to the analysis of selected Croatian influencers. Lastly, the paper provides an answer as to why more and more businesses are shifting their attention to influencer marketing and why this is a more suitable form of advertising rather than traditional marketing.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:251:884873
Study programme	Title: BA in Culture, Media and Management Study programme type: university Study level: undergraduate Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Repository of the Academy of Arts and Culture in Osijek
Created on	2022-09-07 16:27:27