Unapređenje prodaje kao element promocije

Kokić, Ivana

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undergraduate thesis

Unapređenje prodaje kao element promocije

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:396755

Kokić, Ivana

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Kokić, I. (2020). Unapređenje prodaje kao element promocije : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:396755

MLA 8th Edition

Kokić, Ivana. "Unapređenje prodaje kao element promocije : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:396755

Chicago 17th Edition

Harvard

Kokić, I. (2020). 'Unapređenje prodaje kao element promocije : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:396755

Vancouver

Kokić I. Unapređenje prodaje kao element promocije : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:129:396755

IEEE

I. Kokić, "Unapređenje prodaje kao element promocije : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:396755

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:396755

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Metadata

Title	Unapređenje prodaje kao element promocije : Stručni završni rad
Title (english)	Sales promotion as an element of promotion
Author	Ivana Kokić
Mentor	Ivan Ružić (mentor)
Committee member	Antal Balog (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2020-10-26, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Jedna od najvažnijih funkcija marketinga je prodaja, te poduzeća na razne načine procesom prodaje dolaze do željenih rezultata. Prodaji prethodi promocija koja je element marketinga koji se povezuje sa potrošačem. Svi elementi promocije, a tako i unapređenje prodaje, mogu u određenoj mjeri utjecati na stavove i ponašanje kupaca. Unaprjeđenje prodaje može na posredan i neposredan način djelovati na sve sudionike prodajno-kupovnog procesa informiranjem, izobrazbom i savjetima kako bi se olakšala i ubrzala prodaja proizvoda i usluga. Također, to dovodi do promjene izgleda samog poduzeća, te se naziru nove kupovne prilike i samim time se privlače novi potrošači. Samim prakticiranjem unapređenja prodaje poduzeća može se bitno jednostavnije plasirati proizvode na tržište, te na taj način dolazi do povećane vjernosti potrošača prema određenim vrstama proizvoda.
Abstract (english)	One of the most important functions of marketing is sale, and these companies achieve the desired results in various ways through the sales process. Sales are preceded by promotion, which is an element of marketing that is associated with the consumer. All elements of promotion, and thus sales promotion, can to some extent influence the attitudes and behaviour of customers. Sales promotion can directly and indirectly affect all participants in the sales and purchasing process by informing, training and advising in order to facilitate and accelerate the sale od products and services. Also, this leads to a change in the image of the company and creates favorable pre-purchase situations and thus attracts new consumers. By using sales promotion companies place products on the market in a simpler and easier way, and that leads to an increase in consumer loyalty to certain brands of products.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:396755
Study programme	Title: Business Administration, Undergraduate Professional Study Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2021-11-16 10:53:00

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