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undergraduate thesis
Strateško pozicioniranje poslovnog pothvata
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2019. urn:nbn:hr:129:190042
Gojavić, Luka
The University of Applied Sciences Baltazar Zaprešić
Chair of Finance and Accounting

Cite this document

Gojavić, L. (2019). Strateško pozicioniranje poslovnog pothvata : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:190042

Gojavić, Luka. "Strateško pozicioniranje poslovnog pothvata : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:190042

Gojavić, Luka. "Strateško pozicioniranje poslovnog pothvata : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:190042

Gojavić, L. (2019). 'Strateško pozicioniranje poslovnog pothvata : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:190042

Gojavić L. Strateško pozicioniranje poslovnog pothvata : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:129:190042

L. Gojavić, "Strateško pozicioniranje poslovnog pothvata : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:190042

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Metadata
TitleStrateško pozicioniranje poslovnog pothvata : Stručni završni rad
Title (english)Strategic positioning of a business venture
AuthorLuka Gojavić
MentorIvona Santini (mentor)
Committee memberAugustin Zbiljski (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Finance and Accounting)
Zaprešić
Defense date and country2019-11-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Ideja za poslovni pothvat nastala je uoĉavanjem prostora nakon detaljno provedene analize predmetnog trţišta. Povod za poslovnu ideju je rastuće turistiĉko trţište, a naroĉito u segmentu njegovog kontinentalno-ruralno dijela, nedostatak ovakvih objekata na širem podruĉju lokacije te velik broj potencijalnih gostiju. Ciljevi ovog poslovnog pothvata su samozapošljavanje, otvaranje novih radnih mjesta u ruralnom podruĉju Karlovaĉke ţupanije, jaĉanje turistiĉke ponude i konkurentnosti na trţištu kroz razvoj kontinentalnog turizma, stvaranje turistiĉke prepoznatljivosti destinacije te ostvarivanje prihoda i dodane vrijednosti za novoosnovanu tvrtku, njezine zaposlenike i poslovne partnere. Predmet ovog struĉnog završnog rada je analiza eksternih i internih potencijala poslovne ideje pruţanja turistiĉke usluge. Cilj ovog rada je kroz analizu eksternih i internih potencijala identificirati prilike i iskoriste, prijetnje neutraliziraju, snage dobro razviju a slabosti pretvore u snage.
Abstract (english)
The idea for a business venture appeared after analysing the market in question. The reason for the business idea is the growing tourist market, especially in the segment of its continental-rural part, the lack of such facilities in the wider area of the site and a large number of potential guests. The goals of this business venture are: self-employment, creating jobs in the rural area of Karlovac County, enhancement of tourist offer and competitiveness through the development of continental tourism, creation of tourist recognition of the destination and generating income and economic value added for the newly established company, its employees and business partners. The subject of this final paper is the analysis of the external and internal potentials of the business idea of providing tourist services. The aim of this paper is to identify opportunities through the analysis of external and internal potentials, neutralize threats, develop strengths and turn weaknesses into strengths.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:190042
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryDigital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on2022-05-05 09:40:30

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