A crisis situation can happen to any organization at any time. It does not choose financially weaker or stronger organizations, how much it will endanger the business or how long it will last. Also, there is no possibility to predict the moment when the crisis will occur; crisis can literally happen overnight. The key point that organizations needs to do when a crisis situation arises is to communicate. Crisis communication is crucial in such moments because that is the way they inform the public about the situation that has occurred. It is important to raise awareness that this is the only way to preserve the reputation of the organization, but also to maintain public trust. In order for crisis communication to be as successful as possible, it is important to follow certain steps: to be honest with the public, provide accurate information, apologize to everyone who will be affected by the crisis and explain actions and steps which are planned in the future. The social network Facebook brings benefits and facilitates the way of crisis communication, if they are used properly. The key advantage of the social network Facebook is the large number of users who can get the latest information in a very short time. Also, it should be noted that there is a possibility of any user to comment on posts with information that the organization communicates via the social network Facebook. Taking advantage of this opportunity, it is possible to find out the opinions of the public and to see in a short time if crisis communication has helped or created panic. After getting acquainted with the theory related to the crisis and its elements, what steps are important to follow in order for crisis communication to be complete and successful, and getting acquainted with the social network Facebook and the benefits it brings, at the end of this paper there is an analysis of two (2) examples of crisis communication - bad crisis communication and good crisis communication.