Upravljanje asortimanom proizvoda

Kovačević, Josip

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undergraduate thesis

Upravljanje asortimanom proizvoda

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:453667

Kovačević, Josip

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Kovačević, J. (2020). Upravljanje asortimanom proizvoda : Stručni završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:453667

MLA 8th Edition

Kovačević, Josip. "Upravljanje asortimanom proizvoda : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:453667

Chicago 17th Edition

Kovačević, Josip. "Upravljanje asortimanom proizvoda : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:453667

Harvard

Kovačević, J. (2020). 'Upravljanje asortimanom proizvoda : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 March 2023, https://urn.nsk.hr/urn:nbn:hr:129:453667

Vancouver

Kovačević J. Upravljanje asortimanom proizvoda : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2023 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:453667

IEEE

J. Kovačević, "Upravljanje asortimanom proizvoda : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:453667

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:453667

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Metadata

Title	Upravljanje asortimanom proizvoda : Stručni završni rad
Title (english)	Product range management
Author	Josip Kovačević
Mentor	Mane Medić (mentor)
Committee member	Ivan Ružić (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2020-05-20, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	U današnje vrijeme za održivost i uspješnost poduzeća važno je dobro upravljati proizvodima (pojedinačnim, linijama, ali i ukupnim asortimanom). Temeljni cilj i zadatak upravljanja asortimanom je organizirati kategoriju proizvoda tako da se upravo taj određeni brend istakne na zatrpanim policama i da se zadovolje potrebe kupaca. Najveći izazov kod upravljanja asortimana je ograničeni prodajni prostor, nedovoljan broj polica te kako na najbolji mogući način složiti sve te proizvode da ih kupac uoči. Kad upravljamo asortimanom, važno je imati dovoljnu količinu proizvoda na zalihama, pogotovo ako je riječ o nekoj promociji ili ako je naš proizvod frekventan. Poduzeće Kraš d.d. naglašava svoju kvalitetu, unapređuje asortiman te brine o svojim kupcima.
Abstract (english)	Today, the sustainability and succes of the company is important to well managed products (individual, lines, but and overall portfolio). The basic goal and task of managing the range is to organize the product category so that this particular brand stands out on the cluttered shelves and meets the needs of the customers. The biggest challenge in managing the range is limited sales space, insufficient number of shelves and how to best put together all of these products for the customer to spot. When managing an assortment, it`s important to have a sufficient amount of product in stock, especially if it`s a promotion or if our product is a frequent product. Company Kraš d.d. emphasizes its quality, enhances its range and cares for its customers.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:453667
Study programme	Title: Business Administration, Undergraduate Professional Study Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-06-09 15:18:13