Analiza marketinškog miksa Leggiero bar

Knežević, Ana

prikaz prve stranice dokumenta Analiza marketinškog miksa Leggiero bar

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undergraduate thesis

Analiza marketinškog miksa Leggiero bar

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2021. urn:nbn:hr:129:715535

Knežević, Ana

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Knežević, A. (2021). Analiza marketinškog miksa Leggiero bar : Stručni završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:715535

MLA 8th Edition

Knežević, Ana. "Analiza marketinškog miksa Leggiero bar : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:715535

Chicago 17th Edition

Harvard

Knežević, A. (2021). 'Analiza marketinškog miksa Leggiero bar : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 March 2023, https://urn.nsk.hr/urn:nbn:hr:129:715535

Vancouver

Knežević A. Analiza marketinškog miksa Leggiero bar : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2023 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:715535

IEEE

A. Knežević, "Analiza marketinškog miksa Leggiero bar : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:715535

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:715535

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Metadata

Title	Analiza marketinškog miksa Leggiero bar : Stručni završni rad
Title (english)	Marketing mix analysis Leggiero bar
Author	Ana Knežević
Mentor	Ivana Lacković (mentor)
Committee member	Ana Skledar Ćorluka (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2021-01-14, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	U završnom radu određen je pojam i obilježja marketinga s posebnim naglaskom na marketing usluga te elemenata koji čine marketinški splet. Navedene su i objašnjena sva obilježja svakog pojedinog čimbenika marketinškog miksa kao i okruženje koje utječe na isti. Isto tako pojašnjava se i važnost upravljanja različitostima u pružanju usluge te upravljanje kvalitetom usluge. Kvaliteta usluge posebno je važna za marketinški proces ugostiteljskih objekata jer izravno utječe na konkurentnost. Glavni dio završnog rada analizira marketinški miks na primjeru Leggiero barova. U tu svrhu analizirana je usluga, proizvod (ponuda), cijena, distribucija, promocija te usklađenost pojedinih čimbenika marketinškog miksa. Također je prikazan i politika poslovanja kojom se nastoje diferencirati u odnosu na konkurenciju koja je također istražena za potrebe analize. Svi elementi marketinškog miksa su usklađeni, što potvrđuje njihov uspješan rast i razvoj ponude za svoje potrošače.
Abstract (english)	The final paper defines the concept and characteristics of marketing with special emphasis on the marketing of services and the elements of marketing mix. An explanation of all the characteristics of each individual factor of the marketing mix as well as the environment that affects it is also given. It also clarifies the importance of managing diversity in service delivery and service quality management. Service quality is especially important for the marketing process of catering facilities because it directly affects competitiveness. The main part of the final paper analyzes the marketing mix through the example of Leggiero bars. For this purpose, the service, product (offer), price, distribution, promotion and compliance of individual factors of the marketing mix were analyzed. It also presents a business policy that seeks to differentiate from the competition, which is also expressed for the purposes of analysis. All elements of the marketing mix are harmonized, which confirms their successful growth and development of the offer for their consumers.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:715535
Study programme	Title: Business Administration, Undergraduate Professional Study Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-06-27 10:07:38