The modern era requires innovation and creative problem-solving, and that is precisely why the creative management of human resources represents a key role in the success of any organization. Being open to a wide range of creative tools and knowing that there are different ways to achieve results requires encouraging employees to think creatively and push their boundaries to guarantee success. For the organization to lead the way in fostering an innovative culture, creative approaches are needed that require stepping out of the comfort zone. When managing human resources, management should encourage the development of acquired knowledge and skills in its employees. It is very important to create employees that think for themselves, and not be told what to think. In this way, the process of creative thinking will be stimulated in employees, which leads to creative problem-solving. Various techniques for stimulating creativity can help in this. Using these techniques, we can achieve greater creativity and creative thinking. There are various techniques for stimulating creativity, and one of the most famous are brainstorming, brainwriting, Disney's creative strategy, the "six hats" method, metal folders, and SCAMPER. Loyal clients, quality products and services, and a visionary leader influence the success of the organization. However, to achieve a high-quality product and service that leads to loyal clients, a high-quality and inspiring workforce is needed. Employees are the ones who help build the organization's reputation, and they are often responsible for good positioning in the market. This is exactly why employees are the most valuable thing an organization can have. When the management of the organization puts its employees at the center of everything, good results will not be absent.