Primjena i utjecaj digitalnog marketinga u turizmu

Bosna, Josip

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undergraduate thesis

Primjena i utjecaj digitalnog marketinga u turizmu

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:274759

Bosna, Josip

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Bosna, J. (2020). Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:274759

MLA 8th Edition

Bosna, Josip. "Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:274759

Chicago 17th Edition

Harvard

Bosna, J. (2020). 'Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 29 March 2023, https://urn.nsk.hr/urn:nbn:hr:129:274759

Vancouver

Bosna J. Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2023 March 29] Available at: https://urn.nsk.hr/urn:nbn:hr:129:274759

IEEE

J. Bosna, "Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:274759

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:274759

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Metadata

Title	Primjena i utjecaj digitalnog marketinga u turizmu : Stručni završni rad
Title (english)	Application and impact of digital marketing in tourism
Author	Josip Bosna
Mentor	Pavao Ivić (mentor)
Committee member	Ninoslav Gregurić-Bajza (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2020-10-02, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Economics of Entrepreneurship
Abstract	Primjena digitalnog marketinga u turizmu, kao i u svakom poduzeću ima veliku ulogu u poslovanju poduzeća. Ispravno komuniciranje i prenošenje prave poruke svojim ciljanim korisnicima uz pomoć jednog od najmodernijih medija, znatno utječe na brojke koje u konačnici znače novac. Razvojem tehnologije moguće je svaku uloženu kunu ispratiti do samog korisnika, te napraviti generalnu analizu svoje publike koja je prisutna na internetu. Upotreba software-a za analizu prometa i uspješnosti kampanja umanjuje mogućnost pogreške kod procjene ciljane skupine i budžeta za ulaganje u oglašavanje, a omogućava efikasniju obradu statistike te jednostavnost komuniciranja na relaciji klijent - oglašivač. U ovom radu naglasiti će se potreba iskorištavanja interneta kao medija, kao kanala komunikacije jedne turističke zajednice, te kreiranje strategije, a na posljetku i obrada podataka.
Abstract (english)	The application of digital marketing in tourism, as in any company, plays a major role in the company's business. Proper communication and conveying the right messages to your target users with the help of one of the most modern media, significantly affects the numbers that ultimately mean money. With the development of technologies, it is possible to send every invested kuna to the user, to make a general analysis of their audiences that is present on the Internet. The use of software for traffic analysis and campaign success reduces the possibility of errors in the estimates of target groups and budgets for investment in advertising, and allows the efficiency of processing statistics and ease of communication between client and advertiser. This paper will emphasize the need to use the Internet as a medium, as a channel of communication of a tourist community, and the strategy of creating, and ultimately data processing.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:274759
Study programme	Title: Business Administration, Undergraduate Professional Study Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-01-11 09:04:32