Title Projekt uvođenja usluge prepaid plaćanja parkinga u zračnu luku : Specijalistički završni rad
Title (english) PROJECT OF INITIATION PREPAID PARKING SERVICE AT AIRPORT
Author Sonja Gabrić
Mentor Zlatko Barilović (mentor)
Committee member Ernest Vlačić (predsjednik povjerenstva)
Granter The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country 2019-07-11, Croatia
Scientific / art field, discipline and subdiscipline INTERDISCIPLINARY AREAS OF KNOWLEDGE Project Management
Abstract Tema ovog rada je uvođenje usluge prepaid plaćanja parkinga u Međunarodnoj zračnoj luci Zagreb (MZLZ), s ciljem povećanja zadovoljstva korisnika, protočnosti vozila te digitalizacije sustava naplate parkiranja. Uzevši u obzir sve okolnosti i tehnološke mogućnosti današnjice, ponuđeno rješenje prati svjetske trendove i globalni razvoj zračnih luka. Sa stajališta Međunarodne zračne luke Zagreb projekt ovog obujma i ovakvog koncepta je i više nego poželjan.
Zračne luke jednako kao i sve druge djelatnosti nastoje povećati svoju učinkovitost i operativnu profitabilnost usklađujući ih s tržišnim trendovima. Ne-aeronautički segmenti poslovanja, od kojih je parking jedan od značajnijih ili najzačajniji segment, zauzimaju sve važnije mjesto u povećanju prihoda po putniku. Stoga je u tom segmentu potrebno redovno održavanje i obnavljanje usluge.
MZLZ stalnim aktivnostima nastoji poboljšati kvalitetu svojih usluga na zadovoljstvo korisnika. Praćenjem zadovoljstva korisnika uslugama kroz CRM sustav, kao i provođenjem istraživanja zadovoljstva putnika Airport Service Quality (ASQ), koje provodi svjetsko udruženje zračnih luka, Airport Council International – World (ACI), prikupljaju se podaci, te temeljem dobivenih rezultata poduzimaju se aktivnosti u svrhu poboljšanja postojećih i razvoja novih usluga.
Otvorenjem novog putničkog terminala, zračna luka je modernizirana, unaprijeđena je njena tehnološka opremljenost te povećan kapacitet. Uzimajući u obzir trend povećanja broja putnika kao i njihovo zadovoljstvo, te značajan udio prihoda usluge parkiranja u ne-aeronautičkim djelatnostima MZLZ-a, ovim projektom putnicima i korisnicima parkinga MZLZ-a, cilj je pružiti bolju i moderniju uslugu naplate, ubrzati proces iste, te povećati fluidnost vozila, a posljedično se očekuje veći prihod i bolji rezultati u segmentu parkiranja. Ovim radom se u potpunosti donosi prijedlog modernizacije usluge naplate parkiranja u MZLZ-u, s kompletnim tehničkim rješenjem, financijskim obuhvatom, predviđanjima i proračunom povrata. Ovim radom je projekt spreman za isporuku, a predviđa i moguće nadogradnje u budućnosti čime se pokrivaju svjetski trendovi i zadovoljava potreba tržišta.
Abstract (english) The subject of this graduate thesis is the initiation of prepaid parking service at the Zagreb International Airport (MZLZ), with a goal of increasing customer satisfaction, better flow of vehicle and digitalization of the car parking service. Considering the possibilities of technology, the solution is in line with global trends and developments of the world’s airports. From the standpoint of the Zagreb International Airport the project is more than desirable.
Airports are aiming to increase their efficiency and operational profitability by aligning them with market trends. Non-aeronautical business segments, where parking is one of the most significant or most valued segment, are holding down an important place in increasing revenue per passenger. Therefore, in this segment regular maintenance and renewal of the service are required.
MZLZ constantly works on improving the quality of its services in order to increase customer satisfaction. Monitoring of Customer Satisfaction Services through the CRM System as well as the Airport Service Quality Certification (ASQ) is carried out by the International Airport Association International (ACI) with collecting data. Based on the obtained results activities are undertaken in order to improve existing services, also to develop some new.
With the opening of the new passenger terminal, the airport has been modernized, its technological equipment has been improved and capacities have been increased. Considering the trend of increasing the number of passengers, as well as their satisfaction and a significant share of the revenue from parking services in non-aeronautical activities of MZLZ, this project for travelers and users of MZLZ car park aims to provide a better and more modern service, also increase the flow of vehicle. Consequently, higher revenue and better results are expected in the parking segment. This graduate thesis presents the proposal for modernization the car parking service at the MZLZ, with a complete technical solution, financial coverage, forecasts, and returns calculations. With this thesis, the project is ready for implementation and anticipates possible upgrades in the future, in line with world trends and meeting market needs.
Keywords
parking
zadovoljstvo korisnika
konkurentnost
digitalizacija
projekt
projektni menadžment
Keywords (english)
parking
customer satisfaction
competition
digitalization
project
project managment
Language croatian
URN:NBN urn:nbn:hr:129:234283
Study programme Title: Project Management Study programme type: professional Study level: specialist graduate Academic / professional title: stručni/a specijalist/specijalistica projektnog menadžmenta (stručni/a specijalist/specijalistica projektnog menadžmenta)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Repository Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on 2022-02-22 16:24:00