Specifičnosti marketinga u zrakoplovnoj industriji

Kolarić, Lucija

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undergraduate thesis

Specifičnosti marketinga u zrakoplovnoj industriji

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2021. urn:nbn:hr:129:463206

Kolarić, Lucija

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Kolarić, L. (2021). Specifičnosti marketinga u zrakoplovnoj industriji : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:463206

MLA 8th Edition

Kolarić, Lucija. "Specifičnosti marketinga u zrakoplovnoj industriji : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2021. https://urn.nsk.hr/urn:nbn:hr:129:463206

Chicago 17th Edition

Harvard

Kolarić, L. (2021). 'Specifičnosti marketinga u zrakoplovnoj industriji : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:129:463206

Vancouver

Kolarić L. Specifičnosti marketinga u zrakoplovnoj industriji : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2021 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:129:463206

IEEE

L. Kolarić, "Specifičnosti marketinga u zrakoplovnoj industriji : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:129:463206

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:463206

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Metadata

Title	Specifičnosti marketinga u zrakoplovnoj industriji : Stručni završni rad
Title (english)	SPECIFICS OF MARKETING IN THE AVIATION INDUSTRY
Author	Lucija Kolarić
Mentor	Ivana Lacković (mentor)
Committee member	Stella Antolović (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2021-10-18, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Marketing i upravljanje marketingom je bitna aktivnost za sva poduzeća, pa tako i za zrakoplovnu industriju. Svrha ovog rada je prikazati i analizirati kako marketinški alati utječu na poslovanje zrakoplovnih prijevoznika, s osvrtom na primjer iz prakse - Croatia Airlines. Pomoću marketinškog miksa, koji je vrlo važno sredstvo upravljanja marketingom, tvrtke nastoje ostvariti zadane ciljeve i ostvariti profit. Suvremeno poslovanje nalaže da zrakoplovni prijevoznici, pa tako i Croatia Airlines, koriste potrebne raspoložive marketinške alate kako bi ostvarili što bolji rezultat, a istodobno prate i kreiraju nove trendove u svojem djelovanju na tržištu. Croatia Airlines svoje poslovanje zasniva na tri osnovne djelatnosti, a poslovni model temelji na načelu održivog razvoja i društvene odgovornosti. Tvrtka posluje na izazovnom tržištu i u izazovnom okruženju punom konkurenata te je unatoč tomu održala status lidera na domaćem tržištu. Treba istaknuti kako Croatia Airlines i nadalje kontinuirano razvija i prilagođava svoju ponudu te marketinšku koncepciju, kako bi tržištu, odnosno korisnicima ponudila što kvalitetniju, sigurniju i udobniju uslugu.
Abstract (english)	Marketing and marketing management is an essential activity for all companies, including the aviation industry. The purpose of this paper is to present and analyse how marketing tools affect the business of airlines, with a review for example from practice - Croatia Airlines. With the help of the marketing mix, which is a very important means of marketing management, companies strive to achieve the set goals and make a profit. Modern business requires that airlines, including Croatia Airlines, use the necessary available marketing tools to achieve the best possible result, while at the same time monitoring and creating new trends in their operations in the market. Croatia Airlines bases its business on three core activities, and the business model is based on the principles of sustainable development and social responsibility. The company operates in a challenging market and in a challenging environment full of competitors, and has nevertheless maintained its status as a leader in the domestic market. It should be noted that Croatia Airlines continues to continuously develop and adjust its offer and marketing concept, in order to offer the market, ie users, the highest quality, safest and most comfortable service.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:463206
Study programme	Title: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja Course: Menadžment uredskog poslovanja Study programme type: professional Study level: undergraduate Academic / professional title: stručni prvostupnik / stručna prvostupnica ekonomije, smjer Poslovna ekonomija i financije (stručni prvostupnik / stručna prvostupnica ekonomije, smjer Poslovna ekonomija i financije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-03-07 09:00:02

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