Konkurentska sposobnost i strateški savezi

Korbar, Marko

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master's thesis

Konkurentska sposobnost i strateški savezi

Specijalistički diplomski rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2019. urn:nbn:hr:129:978537

Korbar, Marko

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Korbar, M. (2019). Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:978537

MLA 8th Edition

Korbar, Marko. "Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:978537

Chicago 17th Edition

Harvard

Korbar, M. (2019). 'Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 30 March 2023, https://urn.nsk.hr/urn:nbn:hr:129:978537

Vancouver

Korbar M. Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2023 March 30] Available at: https://urn.nsk.hr/urn:nbn:hr:129:978537

IEEE

M. Korbar, "Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:978537

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:978537

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Title	Konkurentska sposobnost i strateški savezi : Specijalistički diplomski rad
Title (english)	COMPETITIVE ABILITY AND STRATEGIC ALLOYS
Author	Marko Korbar
Mentor	Dragutin Funda (mentor)
Committee member	Petra Popek Biškupec (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2019-10-04, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Organization and Management
Abstract	Konkurentska prednost nalazi se u srži poslovnja tvrtke na konkurentskim tržištima. Ona podrazumijeva pronalaženje najpovoljnije pozicije određene tvrtke na tržištu u djelatnosti kojom se bavi s ciljem ostvarivanja što većeg profita koji nosi zadovoljavajuću korist svim interesnim skupinama u njenom okruženju. Izgradnja i stalno podizanje konkurentnosti postaje ključni zadatak upravljačima u pokušaju ostvarivanja razvojnih ciljeva. U današnje vrijeme hiperkonkurentskog okruženja poduzećima i poduzetnicima u njihovom vodstvu kao i zaposlenicima nikad nije bilo teže plasirati svoje proizvode te pronaći tržišnu nišu koja će zadovoljiti, dobro informiranog kupca i potrošača na odabir baš njihovog proizvoda il usluge. Poduzeća moraju biti fleksibilna, inovativna i kontinuirano usavršavati svoje poslovanje. Poslovanje stoga postaje kontinuirana potraga za novim učinkovitim strategijama kako bi se nadmašili konkurenti te zadovoljile potrebe kupaca na duži rok. Strateški savezi spadaju među najvažnije sastavnice globalnoga gospodarstva našeg vremena, pa je uključivanje u takve saveze nužno kako bi se ostvarila konkurentska prednost. Suvremeno poslovanje zahtjeva od poduzeća da se prilagode promjenama koje se dešavaju u okruženju. Nova konkurentska stvarnost zahtjeva od poduzeća nove pristupe u definiranju poslovne politike i tržišnih strategija. Ulaskom u strateški savez s kompatibilnim partnerom poduzeće može ostvariti puno bolje rezultate na tržištu, te izgraditi ključne prednosti na sadašnjim, ali i budućim tržištima. Strateški savezi su postali privlačna sredstva za premošćivanje jaza u tehnologiji i sredstvima. U sve više poduzeća, osobito u brzopromjenjivim industrijama, strateški savezi postaju sastavni djelovi glavne strategije.
Abstract (english)	Competitive advantage lies at the heart of the company's operations in competitive markets. It implies finding the most favorable position of a particular company in the market in the activity it is engaged in with the aim of maximizing profit that brings satisfactory benefit to all stakeholders in its environment. Building and constantly improving competitiveness becomes a key task for managers in trying to achieve development goals. In today's hyper-competitive environment, it has never been more difficult for businesses and entrepreneurs in their leadership as well as employees to market their products and find a niche market that will satisfy a well-informed customer and consumer to choose their product or service. Businesses need to be flexible, innovative and continuously improve their work. The business therefore becomes a continuous search for new effective strategies to outperform its competitors and meet customer needs in the long run. Strategic alloys are one of the most important components of the global economy of our time, so engaging in such alliances is necessary to gain a competitive advantage. Modern business requires companies to adapt to changes that are happening in the environment. A new competitive reality requires companies to take new approaches in defining business policy and market strategies. By entering into a strategic alliance with a compatible partner, a company can achieve much better results in the market, and build key strengths in present and future markets. Strategic alliances have become attractive tools to bridge the gap in technology and resources. In more and more companies, especially in fast-changing industries, strategic alliances are becoming an integral part of the main strategy.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:978537
Study programme	Title: Financial Management . Specialist Graduate Professional Study Study programme type: professional Study level: specialist graduate Academic / professional title: stručni specijalist / stručna specijalistica financijskog menadžmenta (stručni specijalist / stručna specijalistica financijskog menadžmenta)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-03-14 10:56:02