Marketinške strategije i strateško pozicioniranje poduzeća

Matoš, Mateja

prikaz prve stranice dokumenta Marketinške strategije i strateško pozicioniranje poduzeća

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undergraduate thesis

Marketinške strategije i strateško pozicioniranje poduzeća

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2019. urn:nbn:hr:129:860764

Matoš, Mateja

The University of Applied Sciences Baltazar Zaprešić
Chair of Finance and Accounting

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APA 6th Edition

Matoš, M. (2019). Marketinške strategije i strateško pozicioniranje poduzeća : Stručni završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:860764

MLA 8th Edition

Matoš, Mateja. "Marketinške strategije i strateško pozicioniranje poduzeća : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:860764

Chicago 17th Edition

Harvard

Matoš, M. (2019). 'Marketinške strategije i strateško pozicioniranje poduzeća : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 31 March 2023, https://urn.nsk.hr/urn:nbn:hr:129:860764

Vancouver

Matoš M. Marketinške strategije i strateško pozicioniranje poduzeća : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2023 March 31] Available at: https://urn.nsk.hr/urn:nbn:hr:129:860764

IEEE

M. Matoš, "Marketinške strategije i strateško pozicioniranje poduzeća : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:860764

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:860764

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Metadata

Title	Marketinške strategije i strateško pozicioniranje poduzeća : Stručni završni rad
Title (english)	Marketing strategies and strategic business positioning
Author	Mateja Matoš
Mentor	Ivona Santini (mentor)
Committee member	Augustin Zbiljski (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Finance and Accounting) Zaprešić
Defense date and country	2019-11-12, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Finance
Abstract	Cjelokupnom analizom prikazana je važnost marketinške strategije te proces razvoja novog proizvoda na tržištu. U radu je prikazana marketinška strategija na brojnim primjerima, kako u Hrvatskoj tako i u svijetu. Dakle, uvođenje novog proizvoda na tržište je vrlo složen proces. Na temelju primjene SWOT analize u konkretnom slučaju poduzeća West Gate Shopping Citya pokazalo se kako su: Snage: Vodeća svjetska kompanija na području shopping centara, rast i razvoj u uvjetima održivog razvoja, Slabosti: konkurencija, povećanje troškova, troškovi nadogradnje informatičkog sustava Prilike: nove trgovine, inovativna rješenja, ambicija i predanost, poštivanje raznolikosti među zaposlenicima, društveno odgovorno poslovanje Prijetnje: gospodarska situacija u Hrvatskoj, siva ekonomija, jeftiniji proizvodi na tržištu, svakakve zamjene.
Abstract (english)	The overall analysis shows the importance of marketing strategy and the process of developing a new product on the market. The paper presents a marketing strategy based on numerous examples, both in Croatia and worldwide. So introducing a new product to the market is a very complex process. Based on the SWOT analysis in the particular case of West Gate Shopping City, it turned out that: Strengths: The world's leading shopping mall company, growth and development in a sustainable development environment, Weaknesses: competition, cost increase, IT system upgrade costs Opportunities: new stores, innovative solutions, ambition and commitment, respect for diversity among employees, corporate social responsibility Threats: the economic situation in Croatia, the gray economy, cheaper products on the market, any substitutions.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:860764
Study programme	Title: Business Administration, Undergraduate Professional Study Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-05-05 09:03:00