Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću

Krstin, Filip

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undergraduate thesis

Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću

Stručni završni rad

Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2019. urn:nbn:hr:129:338091

Krstin, Filip

The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

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APA 6th Edition

Krstin, F. (2019). Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću : Stručni završni rad (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:338091

MLA 8th Edition

Krstin, Filip. "Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:338091

Chicago 17th Edition

Krstin, Filip. "Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:338091

Harvard

Krstin, F. (2019). 'Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 March 2023, https://urn.nsk.hr/urn:nbn:hr:129:338091

Vancouver

Krstin F. Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2023 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:338091

IEEE

F. Krstin, "Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:338091

Cite this item: https://urn.nsk.hr/urn:nbn:hr:129:338091

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Metadata

Title	Uloga oglašavanja unutar promocije kao dijela marketing-mixa u 21. stoljeću : Stručni završni rad
Title (english)	The role of advertising wihin promotion as part of the marketing-mix in the 21st century
Author	Filip Krstin
Mentor	Mane Medić (mentor)
Committee member	Ivan Ružić (predsjednik povjerenstva)
Granter	The University of Applied Sciences Baltazar Zaprešić (Chair of Economics, Management and Marketing) Zaprešić
Defense date and country	2019-12-04, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	U ovom će se radu obraditi tema uloge oglašavanja unutar promocije u 21. stoljeću kao jednog od elemenata marketing mixa. Cilj ovoga rada je, na temelju iznešenih podataka i primjera, donijeti zaključak o navedenoj temi. U radu se koriste deduktivne metode analize i deskripcije. Definira se opći pojam marketinga, njegov povijesni razvitak, marketing-proces i upravljanje marketingom. Nadalje, definira se i analizira pojam marketing-mixa i njegovih komponenata: proizvoda, cijene, distribucije i promocije. Zaključno temeljem istraživanja internetskih članaka donose se zaključci o ulozi oglašavanja u 21. stoljeću te njegovom utjecaju na proizvođače i potošače.
Abstract (english)	This paper will cover the topic of the role of advertising within promotion in the 21st century as one of the elements of the marketing mix. The aim of this paper is to draw a conclusion on the topic based on the provided information and examples. The paper uses deductive analysis and descriptive methods. It defines the general concept of marketing, its historical development, marketing process and marketing management. Furthermore, the term marketing mix and its components (product, price, distribution and promotion) are defined and analyzed. The conclusions about the role of advertising in the 21st century and its impact on manufacturers and consumers are based on the internet research and articles.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:129:338091
Study programme	Title: Business Administration, Undergraduate Professional Study Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Digital Repository of the University of Applied Sciences Baltazar Zaprešić
Created on	2022-05-11 11:05:26