prikaz prve stranice dokumenta Digitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš
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master's thesis
Digitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš
Zagreb: The Edward Bernays College of Communication Management, 2018. urn:nbn:hr:233:667096
Bukna, Ivana
Edward Bernays University of Applied Sciences
Department of Public Relations

Cite this document

Bukna, I. (2018). Digitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:667096

Bukna, Ivana. "Digitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš." Master's thesis, Edward Bernays University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:233:667096

Bukna, Ivana. "Digitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš." Master's thesis, Edward Bernays University of Applied Sciences, 2018. https://urn.nsk.hr/urn:nbn:hr:233:667096

Bukna, I. (2018). 'Digitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš', Master's thesis, Edward Bernays University of Applied Sciences, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:233:667096

Bukna I. Digitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:233:667096

I. Bukna, "Digitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:233:667096

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Metadata
TitleDigitalni politički marketing na primjeru predizborne kampanje Anke Mrak-Taritaš
AuthorIvana Bukna
MentorIvan Pakozdi (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2018-02-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Digitalna komunikacija smatra se relevantnim sredstvom političke komunikacije zbog svoje interaktivnosti, brzine, kombiniranja različitih medija te mogućnosti integriranja publika. Razvojem društvenih mreža kao sredstva suvremenog komuniciranja, na njima se očekivano počela razvijati i politička diskusija. Dosege i mogućnosti ovog medija, političari u Hrvatskoj s godinama sve više počinju prepoznavati i primjenjivati u praksi kroz svoje političke kampanje. Ovim radom utvrdilo se kako je kandidatkinja Anka Mrak-Taritaš na lokalnim izborima komunicirala predizbornu kampanju na službenoj Facebook stranici u promatranom periodu od 4. svibnja do 4. lipnja 2017. godine.
Abstract (english)
Digital communication is considered a relevant means of political communication because of its interactivity, speed, combination of different media and the ability to integrate audiences. By developing social networks as a means of modern communication, political discourse is expected to develop on them. The reaches and opportunities of this media, politicians in Croatia are increasingly beginning to recognize and apply in practice through their political campaigns. The line of work was used to determinate the way candidate Anka Mrak-Taritaš on the local elections communicated pre-election campaign on Facebook page in the reporting period from 4 May to 4 June 2017.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:667096
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEdward Bernays University of Applied Sciences Repository
Created on2018-09-20 13:16:01

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