Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije

Kišberi, Sarah Monika

prikaz prve stranice dokumenta Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije

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undergraduate thesis

Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije

Zagreb: The Edward Bernays College of Communication Management, 2017. urn:nbn:hr:233:014624

Kišberi, Sarah Monika

The Edward Bernays College of Communication Management
Department of Public Relations

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APA 6th Edition

Kišberi, S. M. (2017). Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:014624

MLA 8th Edition

Kišberi, Sarah Monika. "Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije." Undergraduate thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:014624

Chicago 17th Edition

Kišberi, Sarah Monika. "Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije." Undergraduate thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:014624

Harvard

Kišberi, S. M. (2017). 'Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije', Undergraduate thesis, The Edward Bernays College of Communication Management, accessed 28 March 2023, https://urn.nsk.hr/urn:nbn:hr:233:014624

Vancouver

Kišberi SM. Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije [Undergraduate thesis]. Zagreb: The Edward Bernays College of Communication Management; 2017 [cited 2023 March 28] Available at: https://urn.nsk.hr/urn:nbn:hr:233:014624

IEEE

S. M. Kišberi, "Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije", Undergraduate thesis, The Edward Bernays College of Communication Management, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:014624

Cite this item: https://urn.nsk.hr/urn:nbn:hr:233:014624

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Metadata

Title	Društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije
Author	Sarah Monika Kišberi
Mentor	Ivana Jeleč (mentor)
Granter	The Edward Bernays College of Communication Management (Department of Public Relations) Zagreb
Defense date and country	2017-12-12, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	Konstantnim pojavljivanjem novih društvenih mreža, kao i pojavljivanje dodatnih platformi za komunikaciju, postalo je jasno da taj fenomen nije samo modni trend, već je sadašnjost i budućnost komunikacije. Već na samom početku razvoja društvenih mreža to je prepoznao veliki broj glazbenika. Snažna digitalna prisutnost danas je neophodna kako bi glazbenici postali uspješni. U ovom se radu opisuju društvene mreže kao neizbježan alat komunikacije unutar glazbene industrije. U prošlosti se glazba promovirala putem ploča, radija, koncerata, dok se danas najviše promovira putem društvenih mreža poput YouTubea, Instagrama, Facebooka, Twittera i slično. Gotovo svaki glazbenik ima vlastiti kanal na YouTubeu i profil na ostalim društvenim mrežama. Upravo na taj način velik su uspjeh postigli glazbeni singleovi „Gangam Style“ i „Despacito“.
Abstract (english)	The constant emergence of new social networks, as well as different communication platforms, is a clear proof that this phenomenon is not just a fashion trend, but represents the present and the future of communication. Already at the very beginning of the development of social networks, a great number of musicians recognized its potential. Today, a strong digital presence is essential to make musicians successful. This paper describes social networks as an inevitable communication tool within the music industry. In the past, music was promoted through panels, radio, concerts, while today is being promoted most through social networks such as YouTube, Instagram, Facebook, Twitter and others social networks. Almost every musician has his own channel on YouTube and his profile on various social networks. In this way, songs such as “Gangnam Style” and “Despacito” achieved enormous success.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:233:014624
Study programme	Title: Communication management Study programme type: professional Study level: undergraduate Academic / professional title: stručni prvostupnik odnosa s javnošću (stručni prvostupnik odnosa s javnošću)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Edward Bernays University College Repository
Created on	2018-01-11 11:30:48