Brendiranje turističke destinacije Konavle

Klaić, Mihael

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master's thesis

Brendiranje turističke destinacije Konavle

Zagreb: Edward Bernays University of Applied Sciences, 2021. urn:nbn:hr:233:081541

Klaić, Mihael

Edward Bernays University of Applied Sciences
Department of Public Relations

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APA 6th Edition

Klaić, M. (2021). Brendiranje turističke destinacije Konavle (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:081541

MLA 8th Edition

Klaić, Mihael. "Brendiranje turističke destinacije Konavle." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:081541

Chicago 17th Edition

Klaić, Mihael. "Brendiranje turističke destinacije Konavle." Master's thesis, Edward Bernays University of Applied Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:233:081541

Harvard

Klaić, M. (2021). 'Brendiranje turističke destinacije Konavle', Master's thesis, Edward Bernays University of Applied Sciences, accessed 16 March 2025, https://urn.nsk.hr/urn:nbn:hr:233:081541

Vancouver

Klaić M. Brendiranje turističke destinacije Konavle [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2021 [cited 2025 March 16] Available at: https://urn.nsk.hr/urn:nbn:hr:233:081541

IEEE

M. Klaić, "Brendiranje turističke destinacije Konavle", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:233:081541

Cite this item: https://urn.nsk.hr/urn:nbn:hr:233:081541

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Metadata

Title	Brendiranje turističke destinacije Konavle
Author	Mihael Klaić
Mentor	Zdeslav Milas (mentor)
Granter	Edward Bernays University of Applied Sciences (Department of Public Relations) Zagreb
Defense date and country	2021-06-09, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	U radu je obrađena problematika brendiranja Općine Konavle na osnovi kulturne baštine. Kroz rad se daje lokalni primjer tradicijske kulture Konavala (najjužnije hrvatske regije) u okviru globalnog turističkog pokreta i propituje mogućnost primjene etnoloških i kulturno-antropoloških znanja na području turizma. Turizam u Konavlima prikladan je primjer kulturno-antropološkog proučavanja kulturnog turizma, posebno na području oživljavanja tradicije radi turizma. Ovaj rad daje sliku trenutne situacije i dokument je koji predstavlja stvarno stanje tradicije u Konavlima. Prikazuje upotrebu folklora i pojedine slučajeve oživljavanja tradicionalne proizvodnje (uzgoj dudovog svilca, mljevenje brašna) u svrhu turizma. Rad potvrđuje da su odabrani elementi tradicijske kulture značajni čimbenici kulturnog i zavičajnog identiteta Konavala kao i generatori razvoja turizma u ovom kraju.
Abstract (english)	The paper deals with the issue of branding the Municipality of Konavle on the basis of cultural heritage. The paper gives a local example of the traditional culture of Konavle (the southernmost Croatian region) within the global tourism movement and questions the possibility of applying ethnological and cultural-anthropological knowledge in the field of tourism. Tourism in Konavle is a suitable example of cultural-anthropological study of cultural tourism, especially in the field of reviving tradition for tourism. This paper gives a picture of the current situation and is a document that represents the real state of tradition in Konavle. It shows the use of folklore and individual cases of revival of traditional production (silkworm cultivation, flour milling) for tourism purposes. The paper confirms that the selected elements of traditional culture are important factors of the cultural and native identity of Konavle as well as generators of tourism development in this area.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:233:081541
Study programme	Title: Public Relations Management Study programme type: professional Study level: specialist graduate Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Edward Bernays University of Applied Sciences Repository
Created on	2024-12-31 16:16:20