Važnost primjene strategije komuniciranja u odnosima s javnošću

Barac, Božidarka

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master's thesis

Važnost primjene strategije komuniciranja u odnosima s javnošću

Zagreb: The Edward Bernays College of Communication Management, 2017. urn:nbn:hr:233:926445

Barac, Božidarka

The Edward Bernays College of Communication Management
Department of Public Relations

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APA 6th Edition

Barac, B. (2017). Važnost primjene strategije komuniciranja u odnosima s javnošću (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:926445

MLA 8th Edition

Barac, Božidarka. "Važnost primjene strategije komuniciranja u odnosima s javnošću." Master's thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:926445

Chicago 17th Edition

Harvard

Barac, B. (2017). 'Važnost primjene strategije komuniciranja u odnosima s javnošću', Master's thesis, The Edward Bernays College of Communication Management, accessed 21 March 2023, https://urn.nsk.hr/urn:nbn:hr:233:926445

Vancouver

Barac B. Važnost primjene strategije komuniciranja u odnosima s javnošću [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2017 [cited 2023 March 21] Available at: https://urn.nsk.hr/urn:nbn:hr:233:926445

IEEE

B. Barac, "Važnost primjene strategije komuniciranja u odnosima s javnošću", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:926445

Cite this item: https://urn.nsk.hr/urn:nbn:hr:233:926445

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Metadata

Title	Važnost primjene strategije komuniciranja u odnosima s javnošću
Author	Božidarka Barac
Mentor	Maja Samardžić Gašpar (mentor)
Granter	The Edward Bernays College of Communication Management (Department of Public Relations) Zagreb
Defense date and country	2017-11-10, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	Komunikacijska strategija sama je srž procesa planiranja i upravljanja u odnosima s javnošću. U današnje vrijeme sve više organizacija shvaća važnost njezine primjene, no postoje i organizacije koje još uvijek ne uočavaju koliko je važno njezino korištenje. Komunikacijska strategija uvelike olakšava proces planiranja i upravljanja. Sam proces upravljanja kampanjama vođen je strategijom – ona je smjernica čitavog plana koja unapređuje i oblikuje put ka njegovom zacrtanom cilju. Njezina se važnost osobito ističe u području krizne komunikacije gdje njezino korištenje može spriječiti daljnju eskalaciju krize i spasiti ugled organizacije. Ovaj rad kroz teoretsku razradu pojašnjava veliku važnost njezine primjene u struci odnosa s javnošću kao i o važnost procesa planiranja i upravljanja koji nije moguće kvalitetno realizirati bez planski osmišljene i dobro postavljene komunikacijske strategije.
Abstract (english)	Communication strategy is the core of public relations planning and management process. Nowadays more and more organizations realize the importance of its application, but there are organizations that still do not understand the importance of using it. Communication strategy greatly facilitates the planning and management process. The campaign management process is guided by the communication strategy and therefore we can say that the communication strategy is the guideline of the entire plan which improves it and paves the way for its goal. Its importance is especially emphasized in communication crisis where its use can prevent further escalation of the crisis and save the reputation of the organization. Through theoretical elaboration, this paper clarifies the great importance of the application of communication strategy in public relations profession as well as the importance of planning and management processes that cannot be realized well without a well-planned and well-designed communication strategy.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:233:926445
Study programme	Title: Public Relations Management Study programme type: professional Study level: specialist graduate Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Edward Bernays University College Repository
Created on	2018-02-08 14:20:45