Izazovi korporativnog komuniciranja farmaceutske industrije

Zeidan, Eva

prikaz prve stranice dokumenta Izazovi korporativnog komuniciranja farmaceutske industrije

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master's thesis

Izazovi korporativnog komuniciranja farmaceutske industrije

Zagreb: The Edward Bernays College of Communication Management, 2016. urn:nbn:hr:233:345789

Zeidan, Eva

The Edward Bernays College of Communication Management
Department of Public Relations

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APA 6th Edition

Zeidan, E. (2016). Izazovi korporativnog komuniciranja farmaceutske industrije (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:345789

MLA 8th Edition

Zeidan, Eva. "Izazovi korporativnog komuniciranja farmaceutske industrije." Master's thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:345789

Chicago 17th Edition

Zeidan, Eva. "Izazovi korporativnog komuniciranja farmaceutske industrije." Master's thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:345789

Harvard

Zeidan, E. (2016). 'Izazovi korporativnog komuniciranja farmaceutske industrije', Master's thesis, The Edward Bernays College of Communication Management, accessed 27 January 2023, https://urn.nsk.hr/urn:nbn:hr:233:345789

Vancouver

Zeidan E. Izazovi korporativnog komuniciranja farmaceutske industrije [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2016 [cited 2023 January 27] Available at: https://urn.nsk.hr/urn:nbn:hr:233:345789

IEEE

E. Zeidan, "Izazovi korporativnog komuniciranja farmaceutske industrije", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:345789

Cite this item: https://urn.nsk.hr/urn:nbn:hr:233:345789

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Metadata

Title	Izazovi korporativnog komuniciranja farmaceutske industrije
Author	Eva Zeidan
Mentor	Zdeslav Milas (mentor)
Granter	The Edward Bernays College of Communication Management (Department of Public Relations) Zagreb
Defense date and country	2016-12-12, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	Implementirajući nove tehnologije u farmaceutskoj industriji, omogućen je brži pronalazak novih lijekova što je rezultiralo smanjenjem smrtnosti i produženjem životnog vijeka. Korporativno komuniciranje pruža mogućnost povezivanja interne i eksterne komunikacije te pravovremeno pružanje važnih informacija svim dionicima. Važnost korporativnoga komuniciranja naglašena je i u području društveno odgovornog poslovanja organizacije u vlastitom okruženju. Rad analizira korporativnu komunikaciju triju najvećih farmaceutskih kompanija u Republici Hrvatskoj (Pliva, Belupo, Jadran galenski laboratorij). Istraživanje je provedeno u periodu od godine dana (1. siječnja – 31. prosinca 2015.). U promatranom razdoblju praćene su sve objave na internetskim portalima i digitalnim izdanjima dnevnih novina za tvrtke Pliva, Belupo i Jadran galenski laboratorij. Analiziralo se koje su teme bile dominantne u promatranom razdoblju te jesu li one bile dominantno pozitivne. Zaključeno je kako korporativna komunikacija farmaceutskih tvrtki mora i dalje biti otvorena, transparentna i dvosmjerna te pružati dovoljno informacija medijima.
Abstract (english)	The implementation of new technologies in the pharmaceutical industry has enabled faster development of new medicines resulting in the lowering of mortality rates and improved longevity. Corporate communication gives the ability of connecting internal and external communication as well as timely dissemination of relevant information to all stakeholders. Corporate communication also plays a vital role in strengthening businesses' corporate social responsibility (CSR) in regional markets. This thesis analyzes corporate communication of the three largest pharmaceutical companies in the Republic of Croatia (Pliva, Belupo, Jadran galenski laboratorij).The study was conducted over a period of one year (1st January to 31st December 2015 ).During that period all publications made by Pliva, Belupo and JGL on web portals and online newspapers were monitored and analyzed according to dominant topics and whether said topics were predominantly positive. The conclusion is that pharmaceutical companies must continue to maintain open, transparent and two-way corporative communication and provide the media with sufficient and relevant information.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:233:345789
Study programme	Title: Public Relations Management Study programme type: professional Study level: specialist graduate Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Edward Bernays University College Repository
Created on	2018-02-08 14:25:39