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master's thesis
Mobing kao oblik lošeg komuniciranja u organizaciji
Zagreb: The Edward Bernays College of Communication Management, 2016. urn:nbn:hr:233:492681
Golubović, Snježana
The Edward Bernays College of Communication Management
Department of Public Relations

Cite this document

Golubović, S. (2016). Mobing kao oblik lošeg komuniciranja u organizaciji (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:492681

Golubović, Snježana. "Mobing kao oblik lošeg komuniciranja u organizaciji." Master's thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:492681

Golubović, Snježana. "Mobing kao oblik lošeg komuniciranja u organizaciji." Master's thesis, The Edward Bernays College of Communication Management, 2016. https://urn.nsk.hr/urn:nbn:hr:233:492681

Golubović, S. (2016). 'Mobing kao oblik lošeg komuniciranja u organizaciji', Master's thesis, The Edward Bernays College of Communication Management, accessed 26 November 2020, https://urn.nsk.hr/urn:nbn:hr:233:492681

Golubović S. Mobing kao oblik lošeg komuniciranja u organizaciji [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2016 [cited 2020 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:233:492681

S. Golubović, "Mobing kao oblik lošeg komuniciranja u organizaciji", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:492681

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Metadata
TitleMobing kao oblik lošeg komuniciranja u organizaciji
AuthorSnježana Golubović
MentorIvan Tanta (mentor)
GranterThe Edward Bernays College of Communication Management
(Department of Public Relations)
Zagreb
Defense date and country2016-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Kada se govori o organizaciji i zaposlenicima, problem koji u posljednje vrijeme postaje sve aktualniji je zlostavljanje na radnom mjestu, odnosno danas sve prisutnija riječ mobing. Taj koncept podrazumijeva da je osoba predmet konstantnog negativnog ponašanja jednog ili više pojedinaca u kraćem ili dužem vremenskom razdoblju. Ovaj problem zaslužuje posebnu pažnju, obzirom da mobing postaje dio organizacijske kulture i utječe na uspješnost poslovanja. Mete zlostavljanja su najčešće najkreativniji članovi organizacije koji doživljavaju emocionalni i financijski gubitak. Zbog gubitka talentiranih zaposlenika i demoralizacije, smanjenja produktivnosti, nastaju ogromni troškovi i za organizaciju. Najveću pažnju ovaj rad će posvetiti utjecaju i posljedicama mobinga u internoj komunikaciji te prevenciji i suzbijanju te pojave s posebnim osvrtom na stanje u Republici Hrvatskoj. Cilj ovog preglednog rada je korištenjem sekundarnih izvora podataka definirati mobing, njegove uzroke i posljedice te načine njegovog sprečavanja i umanjivanja štete kako za zaposlenike tako i za organizaciju i društvo u cijelosti.
Abstract (english)
Workplace abuse, nowadays more commonly called mobbing is a phenomenon which has recently become an increasingly common issue for organizations and their employees. This concept implies being constantly subjected to the negative behavior from one or more individuals for a shorter or longer period of time. This issue deserves special attention due to the fact that mobbing is becoming part of the organizational culture and can affect business performance. Victims of mobbing are usually the most creative members of the organization who are faced with emotional and financial losses. The loss of talented employees, decreased productivity and demoralized employees incur huge costs for organizations as well. This paper mainly focuses on the impacts and consequences of mobbing in internal communication as well as mobbing prevention and suppression with particular reference to the situation in the Republic of Croatia. Based on the secondary data sources, the aim of this review paper is to define mobbing, its causes and effects as well as ways to prevent and minimize damage for both employees and organizations and society as a whole.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:492681
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEdward Bernays University College Repository
Created on2018-03-01 15:35:29

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