Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj

Bošnjak, Dajana

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master's thesis

Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj

Zagreb: The Edward Bernays College of Communication Management, 2017. urn:nbn:hr:233:948181

Bošnjak, Dajana

The Edward Bernays College of Communication Management
Department of Public Relations

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APA 6th Edition

Bošnjak, D. (2017). Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:948181

MLA 8th Edition

Bošnjak, Dajana. "Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj." Master's thesis, The Edward Bernays College of Communication Management, 2017. https://urn.nsk.hr/urn:nbn:hr:233:948181

Chicago 17th Edition

Harvard

Bošnjak, D. (2017). 'Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj', Master's thesis, The Edward Bernays College of Communication Management, accessed 25 March 2023, https://urn.nsk.hr/urn:nbn:hr:233:948181

Vancouver

Bošnjak D. Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj [Master's thesis]. Zagreb: The Edward Bernays College of Communication Management; 2017 [cited 2023 March 25] Available at: https://urn.nsk.hr/urn:nbn:hr:233:948181

IEEE

D. Bošnjak, "Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj", Master's thesis, The Edward Bernays College of Communication Management, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:233:948181

Cite this item: https://urn.nsk.hr/urn:nbn:hr:233:948181

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Title	Analiza upisnih kampanja u 2017. Godini na internetskim stranicama privatnih visokih škola u Hrvatskoj
Author	Dajana Bošnjak
Mentor	Vladimir Preselj (mentor)
Granter	The Edward Bernays College of Communication Management (Department of Public Relations) Zagreb
Defense date and country	2017-12-14, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Public Relations
Abstract	Obrazovanje se smatra jednim od najvažnijih životnih aspekata u društvu. Upravo zbog toga sva relevantna literatura navodi da su obrazovne institucije dužne reprezentativno i kvalitetno koristiti se odnosima s javnošću. Uzimajući u obzir stanje u obrazovanju, visoke privatne škole, kako bi se svrstale u kvalitetne obrazovne ustanove te kako bi osigurale svoj položaj uz državna sveučilišta, uz kvalitetan rad svakako moraju na adekvatan način upravljati komunikacijom prema potencijalnim studentima. Pritom se trebaju voditi s odgovornošću koju imaju prema dionicima, s obzirom na to da svakodnevno utječu na njihov život, ali i oblikovanje budućnosti. Iz navedenih razloga u ovom je radu predstavljeno istraživanje, odnosno analiza upisnih kampanja u 2017. godini na internetskim stranicama privatnih visokih škola u Hrvatskoj. Istraživanje je provedeno na kampanjama 20 visokih privatnih škola. Iz rezultata dobivenih istraživanjem, može se zaključiti kako visoke privatne škole sve više prepoznaju važnost internetske stranice kao sredstva suvremenog komuniciranja i promoviranja prilikom provedbe vlastitih upisnih kampanja.
Abstract (english)	Education is considered to be one of the most important life aspects in society. That's why all of the relevant literature states that educating institutions are obliged to use the public relations in a representative and high quality manner. Taking the state of education into account, high private schools in order to be qualified as educational institutions and to secure their position along with universities, must in addition with quality work manage communication towards potentital students. They should therefore be guided by the responsibility they have towards stakeholders, given their daily impact on their lives, as well as the design of the future. For the reasons stated above, this work presents research, analysis of enrollment campaing in 2017 on the web pages of high private schools in Croatia. The research has been conducted among campaings of 20 private high schools. From the given research results, it can be concluded that high private schools increasingly recognize the importance of the web site as the main medium of modern communication and promotion when implementig their own enrollment campaings.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:233:948181
Study programme	Title: Public Relations Management Study programme type: professional Study level: specialist graduate Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Edward Bernays University College Repository
Created on	2018-09-06 13:59:02